Gerber has walked for Chanel twice, so it’s quite a speedy promotion. But, judging by the success of Tommy Hilfiger’s collab with Gigi Hadid, it isn’t unbelievable.
WWD reports that the pair will create some ready-to-wear fashions by way of apparel, jewellery, shoes and sunglasses. The range will apparently be a blend of Gerber’s chilled west coast style and Lagerfeld’s “Parisian elegance”, and it’ll be ready to shop by September.
“When Karl first told us his idea to collaborate with Kaia, we were all excited by the incredible potential and power of bringing their two worlds together,” Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said in a statement.
“We have been working intensely over the last months with Kaia in LA and at our studio in Paris. It was exciting to see her clear vision, passion and engagement, and the collection will definitely inspire many young women.”
Launch parties are expected to pop up in LA, New York and Paris.