Mar 14, 2013 11:49AM

Acne x William Wegman SS13 Campaign

Who let the dogs out?

Acne never fail to live up to what their acronym stands for — Ambition to Create Novel Expression — and their collaboration with artist William Wegman does not disappoint. William is famous for taking photos of dogs, primarily his own Weimaraners (they've even appeared on Sesame Street!) and the SS13 campaign he has created for the Swedish label brings to mind CM Coolidge's 'Dogs Playing Poker' painting but with much more glamour.

Deftly pulling off the printed silk shirts, headscarves and linen blazers from the collection, these dogs are so darn graceful. At once elegant and hilarious, this campaign somehow makes us want to own the collection even more.  

See the images above and watch a behind-the-scenes video below.

Greta Gramazio


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