adidas Originals x Run DMC x A-Trak: The Interactive Video
Voice commands, animations and New York City.
How's this for a treat? adidas Originals have teamed up with Run DMC and DJ A-Trak recently for their latest 'Unite All Originals' campaign, and the results are pretty spesh. Together, the trio have released an interactive video for FW13, complete with a new track, nay, adidas Originals anthem, that's all about New York culture and their decades-long love of the brand.
Every aspect of the video is controlled by the viewer using voice and keyboard commands, so not only do you control the amount of special effects (like pixelated fire-breathing, graffiti and a Godzilla-sized Run DMC), but you can go straight from watching the clip, to shopping it. Head to the adidas Originals website to play the video for yourself. Warning: you will end up enthusiastically yelling at your computer screen.