Jan 11, 2012 12:00AM

Alexa Chung's Vero Moda Spring Campaign

Under-the-radar Danish label uses ultimate girl-crush.

What's a great way for a relatively below-the-radar Danish label to get a lot of international attention? If you answered 'use Alexa Chung in its campaign' then you are correct, here is a gold star and a red frog. Vero Moda sells bang-on-trend pieces for very little bucks (think the $50 mark) and from our understanding could be akin to Australian high-street retailer Sportsgirl. For a second season, Vero Moda recruits ultimate girl-crush Chung to front its campaign. Shot in Williamsburg, New York, Chung models the collection cute cardigans, long skirts, and dresses with Peter Pan collars ? and does a very good job of convincing us she just so happened to leave her converted warehouse loft to get a ristretto and was snapped in her natural clothing by some totes cool street style photographer. Check it out here:

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www.veromoda.com