Apr 14, 2011 12:00AM

American Apparel Does Denim

No-one does basics like American Apparel.

Amidst all the controversy in this modern age, it's nice to know that fashion can still be brought back down to basics. And what, may I ask, is more basic than that perfect pair of jeans? This is the idea behind LA-based, iconic clothing manufacturer American Apparel's latest venture into the world of denim. Recent scandals surrounding the brand have done nothing to quell our excitement about the launch of the line because, as Dov Charney so readily suggests, "no one does basics like American Apparel". In that, we have to agree!

Newly appointed 'Director of Denim', George Atlan, will steer the production of the new line towards bringing out a line of well fitting, 100% cotton jeans, constructed of a 14-ounce denim. After being involved in the creation of over 20 million pairs of jeans, Mr Atlan could be considered a denim veteran. But the chance to be a proponent for a line of "truly American, truly fresh" jeans has triggered a burst of enthusasim. True to company form, the jeans will convey an inherent American influence, channelling classic 'Made In America' styles. And, of course, they will be 100% made in LA!

First off the rank will be a high-waist, tapered-leg blue jean and a high-waist, cuffed jean short, both for women. But tell your boyfriends to rest easy, because the company has plans for additional washes and styles ? including a men's heavy-weight denim jean. See the full range at the American Apparel website.

www.americanapparel.net

Latest


tv on the radio announce sideshows

TV On The Radio are heading down under again.


The Feeling Records Exclusive Burberry Track

And an almost-naked Rosie Huntington-Whiteley stars in clip.


Elke's SS11/12 'Second Nature' Lookbook

Inspired by the anatomy of flowers.


Stream Bj

Brace yourself for the 'Virus' app.


Tom Ford Opens Australian Branch

The menswear designer launches down under as part of Harrolds.


Oyster #94: The Afternoon

Chilling with Anja, Laragh, Felix and Eva.


Fashion By The Zodiac

Aquarians unite: sea life emerges from the deep as a big trend for Spring 2012.


Bassike Summer Campaign

Classic separates worn by Flo G and Jack Vanderhart.


Anna Dello Russo Wears It First Again

Anna Dello Russo in Dw by Kanye West hours after it comes down the catwalk.


Tumblr of the Week: A Little Bit on the Side (NSFW)

Celebrating International Side-Boob Day, every day of the year.


Terry Richardson and Olivier Zahm Fight to the Death

Whose pics of boobs, Kanye, Lindsay (Wixson and Lohan), the Olsen twins, Jared Leto and Jeremy Scott are better?


The Greatest Hits of Versace for H&M

Versace's collaboration with H&M goes back to the eighties. Now updated with more photos!


Hair Transformations

Chloe Sevigny switches to the dark side.


Stevie Dance Cheat Sheet: Louis Vuitton

Marc Jacobs gets merry (go round) with Louis Vuitton.


MCMPR Sample Sale

Sorry, 'savings'.


'This is New York' Party in Paris

Featuring every young fashion designer you can think of.


Jourdan Dunn Speaks Out On Twitter

I swear some people need to learn how to do black hair/skin.


Watch Louis Vuitton Live from Paris

The Spring Summer 2012 is at 7pm EDST.


Kanye's New Love Interest

Kanye West and Chanel Iman: it's official.


The Sartorialist Swallows His Words

Tavi's alright after all, but Scott Schuman still loves to talk about money.


Stevie Dance Cheat Sheet: Chanel

Chanel goes under the sea.


New Florence + the Machine Video

Florence Shakes it Out in Valentino.


miranda kerr's secret backstage movie roles

Or what we imagine them to look like.


Supermodel Mash-ups Backstage at Prada

Can you guess whose faces are combined for backstage beauty like never before?


Help Us Grill Mulberry's Creative Director!

Submit your questions and the best ones will appear (along with answers!) in our next issue.


Miranda Kerr's Secret Backstage Movie Roles

Or what we imagine them to look like.


Stevie Dance's Viktor & Rolf Cheat Sheet

Valley of the Dolls gets couture'd and Miranda Kerr walks again.


KMS Launches 'The Real Project' & Giveaway

Win one of five hair care packs valued at $100 to celebrate KMS' new campaign!


Social Snaps: Parklife Sydney

Did you party at Parklife?


Models Off Duty: Paris SS11 Pt 2

Abbey Lee is not a mere mortal.


kenzo's comeback

Another hit from Opening Ceremony.


Dw by Kanye West at Paris Fashion Week 2011

Kanye debuted his fashion line in Paris. We were there. Here's our review and roundup of the first images.


street style: paris fashion week

Merci beaucoup, Parisian people.


Scott Schuman Makes Lots of Money and Hates Girls

"She's just a kid, so she can talk about art and stuff only in an abstract way."


Models Off Duty: Paris SS11 Pt 1

Street style - c'est magnifique!


Hailee Steinfeld Miu Miu Video By Bruce Weber

The pair of glitter pumps is our spirit animal.


Kanye's Debut Fashion Show Prediction

Taylor Swift gets her revenge, Kanye smokes a cigar backstage, everything is gold, Lady Gaga walks, peacocks appear.


Social Snaps: LaChapelle / Askill Exhibition

See the huge turnout at Prism's latest show opening.


golden plains line-up

Roky Erickson, Bon Iver and a wine bar!


Balmain Short Film featuring Abbey Lee

Rock stars doing rock star things in rock star clothing.