Apr 14, 2011 12:00AM

American Apparel Does Denim

No-one does basics like American Apparel.

Amidst all the controversy in this modern age, it's nice to know that fashion can still be brought back down to basics. And what, may I ask, is more basic than that perfect pair of jeans? This is the idea behind LA-based, iconic clothing manufacturer American Apparel's latest venture into the world of denim. Recent scandals surrounding the brand have done nothing to quell our excitement about the launch of the line because, as Dov Charney so readily suggests, "no one does basics like American Apparel". In that, we have to agree!

Newly appointed 'Director of Denim', George Atlan, will steer the production of the new line towards bringing out a line of well fitting, 100% cotton jeans, constructed of a 14-ounce denim. After being involved in the creation of over 20 million pairs of jeans, Mr Atlan could be considered a denim veteran. But the chance to be a proponent for a line of "truly American, truly fresh" jeans has triggered a burst of enthusasim. True to company form, the jeans will convey an inherent American influence, channelling classic 'Made In America' styles. And, of course, they will be 100% made in LA!

First off the rank will be a high-waist, tapered-leg blue jean and a high-waist, cuffed jean short, both for women. But tell your boyfriends to rest easy, because the company has plans for additional washes and styles ? including a men's heavy-weight denim jean. See the full range at the American Apparel website.

www.americanapparel.net

Latest


Celebrity Fad Diets In Still Life

Strange eating habits made into #art.


Happy International Calendar Emoji Day

A joyous day we just invented…


Jamie xx Shares New James Blake Track

And one from John Talabot on BBC Radio 1.


Tinder Headshots Are A Thing

And other news from the online dating game.


Lana Del Rey Doesn't Want You Listening To Her Music, Thanks

"It's just for me… I don't want them to hear it and think about it."


Meet The Hairy Legs Club

A submissions Tumblr dedicated to girl fuzz.


Science: Weed Makes You Paranoid

'The fear' proven to be a real.


Watch: Lykke Li 'Gunshot'

Plus bonus twerking and bikers.


Kim Kardashian's Game Will Make $200 Million This Year

Because it is actually addictive.


The 'Deal With It' Sunglasses Are Real

Throw shade at the world.


WIN: Double Passes To Sky Ferrreira

In Sydney & Melbourne!


Enter FBi Radio's Northern Lights Competition

Come one aspiring local artist, come all.


Top 10: NSFW Oyster Images

Because it's International Nude Day!


Watch: Cara Delevingne Lip-Syncs To LL Cool J

And J-Lo. You know the one.


Lottie Moss' CK Campaign

Nostalgia alert.


Watch: Weird Al Parodies Pharrell's 'Happy'

"Live-tweeting a funeral / Take selfies with the deceased."


Watch: Kanye West On How To Avoid People

In airports, as in life.


Oyster Fashion: 'Bali Kiss' Shot By Byron Spencer

The babes of Instagram in Bali.


Top 15: Haute Couture Week

The best of Autumn 14 from Armani Prive, Schiaparelli, Chanel and more.


Watch: Christopher Owens 'Nothing More Than Everything To Me'

The ex-Girls frontman gets a country twang.


Proenza Schouler AW14 Campaign

Feat. Julia Bergshoeff shot by David Sims.


Jared Leto Hugging Things

The affectionate new meme.


RIP: Tommy Ramone

The last surviving Ramones member passes away aged 65.


Oyster Playlist: Jimblah x NAIDOC Week

Always was, always will be.