Jan 17, 2014 9:36AM

American Apparel's Pubic Hair Mannequins

Shout out to our girl Petra Collins.

If last year saw the rumblings of mainstream female pubic hair acceptance, 2014 is the year of the big bushy bush. American Apparel are always down for a bit of eyebrow raising, so it comes as no surprise that the US retailer's Soho store has jumped head first into the murky and unchartered seas of fully-grown pubic hair-as-fashion-statement. Weird that something which grows naturally on each of us should be given 'trend' status, but mark our semi self-congratulatory words — that's what will happen and has been happening since our girl Petra Collins wrote about censorship and the female body for us late last year. 

 
The essay was shared on Huffington Post and written about by every other website ever. People took notice. Naturally, American Apparel also took notice, since they're been shooting their own sales assistants au naturel for ages and they're the store through which Petra sold The Ardorous' vagina tee, which the internet was similarly frothing over. The hairy muff mannequins have so far attracted comments from websites like "We're not exactly sure how you display pubic hair tastefully, but this probably isn't it," and "What is the point of this?"
 
It just goes to show that one person's naturally-occurring bodily function is another person's publicity-grabbing statement/subversive trend/think piece. 
 
 
 
Photos: Jenna Chung / @petrafcollins

Jerico Mandybur

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