Mar 08, 2012 12:00AM

Andrej Pejic for Adeen

The C*NT hat really isn't for the women of the world. It's for the gay community.

Emerging New York accessories label Adeen uses Andrej Pejic in its new campaign. One of the most notable products is a hat that says 'c*nt', which the androgynous male model wears with a bondage-style bikini whilst being surrounded by shirtless guys in balaclavas. Adeen's twenty-year-old designer Rembrandt Duran, who lives on the Lower East Side (and wears the '1991' hat in the campaign below), explains on the label's blog, "okay, so before I start getting women's rights [activists] at my door, the C*NT hat really isn't for the women of the world. It's for the gay community. It's not meant to be an insult to women, I LOVE women. But it's a word people in my generation use to call someone fabulous or amazing." Rembrandt also explains that the c*nt hat is inspired equally by Andrej, one of his muses, and drag queen Ru Paul's mantra "that one must always have Charisma, Uniqueness, Nerve and Talent!" The designer's mother and grandmother are also "a huge part" of Adeen, his grandmother even apparently sews the charms and labels into the c*nt hats. "She understands what it means and sees my vision."

Other Adeen products include a knitted beanie that says 'pretty bitch' and a necklace that says 'get some'. The new accessories will be available on Adeen's online store later this week.

See the campaign here, also starring Savanna Hoge, Shaun Ross and Jay West.

www.adeenmagazine.com