Mar 08, 2012 12:00AM

Andrej Pejic for Adeen

The C*NT hat really isn't for the women of the world. It's for the gay community.

Emerging New York accessories label Adeen uses Andrej Pejic in its new campaign. One of the most notable products is a hat that says 'c*nt', which the androgynous male model wears with a bondage-style bikini whilst being surrounded by shirtless guys in balaclavas. Adeen's twenty-year-old designer Rembrandt Duran, who lives on the Lower East Side (and wears the '1991' hat in the campaign below), explains on the label's blog, "okay, so before I start getting women's rights [activists] at my door, the C*NT hat really isn't for the women of the world. It's for the gay community. It's not meant to be an insult to women, I LOVE women. But it's a word people in my generation use to call someone fabulous or amazing." Rembrandt also explains that the c*nt hat is inspired equally by Andrej, one of his muses, and drag queen Ru Paul's mantra "that one must always have Charisma, Uniqueness, Nerve and Talent!" The designer's mother and grandmother are also "a huge part" of Adeen, his grandmother even apparently sews the charms and labels into the c*nt hats. "She understands what it means and sees my vision."

Other Adeen products include a knitted beanie that says 'pretty bitch' and a necklace that says 'get some'. The new accessories will be available on Adeen's online store later this week.

See the campaign here, also starring Savanna Hoge, Shaun Ross and Jay West.

www.adeenmagazine.com

Ingrid Kesa

Latest


Drake's Coming To Future Music Festival!

The Summer '15 lineup is here!


Ian Strange Burns Down Houses For Art

What does it all mean???


Bridezilla's Ex-Frontwoman Holiday Sidewinder Is Embracing Her Inner Diva

Working with legendary producer of Blondie, The Knack, et. al.


Watch Sasha Grey Perform Creepy Sexts IRL

"You're not even hot and you act like a princess."


French President Is Devoted To Parisian Plug

Haters gonna hate #pluggate.


Hear Lorde x Chemical Brothers x Miguel 'This Is Not A Game'

From The Hunger Games: Mockingjay Part 1!


Zola Jesus On How The Evil Of Throbbing Gristle Changed Her Life

Plus, listen to Diplo's new remix of her song 'Go (Blank Sea)'.


Exclusive: Friendships Remix Milwaukee Banks 'Pluto Bounce'

From their new Rose Water Remixes EP.


Google Removes Sites Linking To Nude Jennifer Lawrence Photos

It took a month and two tries to get the job done.


Russian Artist Cuts Ear Off In Naked Protest

Same guy that nailed his scrotum to Red Square that time.


RIP: Former Prime Minister Gough Whitlam Dies At 98

One of Australia's most significant political figures.


NZ Folk Singer Aldous Harding's Guide To The Internet

Featuring Hank Williams, dogs, books and drag.


Watch Shabazz Palaces' New Video 'Motion Sickness'

'Life's a b*tch, treat her good or she'll get you back."


Watch Lana Del Rey Perform At A Cemetery In LA

Performing 'Shades of Cool' for the first time live.


Inflatable 'Tree' Vandalised By Parisian Douchebags

This is why we can't have nice things.


Listen To Drake's New Track 'How About Now'

Dropped on Soundcloud by some teenager.