Mar 07, 2013 10:35AM

Andrew W.K. Is The New Face of Playtex's 'Fresh + Sexy' Intimate Wipes

Don't know whether to laugh or cry.
Would you trust this man?

Celebrity product endorsement so often comes across as shallow, which is why it's refreshing to see a brand ambassador who is actually passionate about what they're selling — an example being Andrew W.K.'s campaign for Playtex. The feminine sanitary product manufacturer has released an innovative new product called Fresh + Sexy Wipes designed to be used by both genders before/after (not during) sex. Considering his commitment to partying — and the fact that he called his 2001 album I Get Wet — this partnership seems like a match made in sexy heaven.

"This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted," a statement from Playtex reads. Andrew adds, "Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new."

Well that's that.