May 23, 2012 3:00PM

Anja Rubik Relaunching Her Erotica Magazine Today in Cannes

All ass AND class.

In 2009, Anja Rubik started 25 with now-husband Sasha Knezevic, and today in Cannes she's relaunching it, dedicating the reborn magazine to the art of erotica. Inspired by the aesthetic seen in 70s women's erotica magazine Viva, along with vintage Playboy and Penthouse, the new 25 is going to be all ass AND class. Think a beautiful, collectible product that you’d want to have displayed on your coffee table, rather than a sleazy girly mag hidden under a teenage boy's bed.

Under Anja's creative direction, the new 25 will act as an ode to the female form — you saw her Met Ball dress, the female form is not something she's afraid of! The first issue is shot entirely by women with contributors including Annie Leibovitz, Ellen von Unwerth and Inez van Lamsweerde. It’s going be 300 pages, with no advertising.

In a recent interview with Style.com, Anja said of the magazine, "25 is basically directed toward very strong-minded, ambitious women, who are very comfortable with themselves and their sexuality. I was thinking a lot recently and looking how sex is approached nowadays, and nudity, and bodies. Erotica kind of disappeared. The way we approach sex is either really prude or very vulgar."

One thing’s for sure — 25 is bound to be a babe-fest with Anja featuring her model-pals in the mag. Abbey Lee Kershaw plays muse #1 in this smokin' preview:

25 will be available at Colette and in Colette's online store.

Main photo: Anja Rubik shot by Paola Kudacki for the new issue of 25

Lucy Jones

Latest


The Gang Goes To Bali

Read our do’s/don’ts for travelling to the holiday mecca


Travel Diary: Justin Tyler Close's Burgundy

A story about a girl named Jeane.


Oyster Fashion: 'Jump' Shot By Max Doyle

Double dutch (until you drop.)


Oyster Playlist: Anna Lunoe

Baddest bitches in the business.


Jenny Kee On Living Like A Legend [Her Best Quotes]

She hooked up with John Lennon at 17!


Exclusive Travel Diary: The Adventure Handbook Preview

Ryan Kenny talks us through some of his recent travel photos.


Clueless' Costume Designer Mona May On Iconic 90s Style [Interview]

Talking 'Fancy', a Romy & Michele's sequel and dressing each Clueless character in 60 outfits.


Mad Max Babe Courtney Eaton Is Your Next Action Hero [Fashion]

Shot by Romain Duquesne for Oyster #105.


Watch: 'One More' from Elliphant and MØ

Geisha hair dos and light-up slides.


Lena Dunham Does Advice Well

Plus she's doing a new documentary!


Panic: The iPhone 6's Are Bending

Awesome new design feature!


Exclusive: House Of Riot On Climate Change

To mark's today's UN Climate Summit 2014.


Watch Oyster x Camper Part #2

And WIN your choice of Camper x Bernhard Willhelm sneakers!


Premiere: Watch Hockey Dad's 'Seaweed'

From their debut EP ‘Dreamin’.


Ads Are Messing With Your Mind By Focussing On Death

You're going to die, so buy NOW!