May 19, 2011 12:00AM

YSL Cigarettes

These would have been cool 40 years ago.

Stuck on how to accessorise that new YSL dress you spent your life savings on? Why not team it with yellow teeth and eau de stale ciggy smoke? Following in the footsteps of Givenchy, Versace, Pierre Cardin and Christian Lacroix, the luxury fashion house that has just released a thought-provoking documentary is now provoking controversy by licensing its name for cigarettes.*

While we're not convinced that cancer is the new black, it's a little surprising that the label behind the Le Smoking Jacket took so long to come up with the idea. It is a little awkward though that they're even being produced, considering YSL's recent venture into eco-conscious fashion with the release of the Muse Two Artisanal recycled bag. The bag retails for $1720, which is approximately $1670 more than a carton of their cigarettes, but it's clear which purchase would weigh heavier on the conscience.

Fashion's love affair with cigarettes is nothing new, and it's difficult not to be enticed by the sleek packaging or the accompanying image of a trail of smoke wafting seductively from the model's lips. However, you'll have to look further than your local 7-11 to get your fingers around these cancer sticks - they are only marketed towards women in Asia and Russia. For once we're not feeling so bitter about our geographical position. (stylecaster)

* Ed's note: Apologies - this is not a recent development, but interesting nonetheless.

Words: Hannah Ongley

www.YSL.com

Latest


Lottie Moss' CK Campaign

Nostalgia alert.


Watch: Weird Al Parodies Pharrell's 'Happy'

"Live-tweeting a funeral / Take selfies with the deceased."


Watch: Kanye West On How To Avoid People

In airports, as in life.


Oyster Fashion: 'Bali Kiss' Shot By Byron Spencer

The babes of Instagram in Bali.


Top 15: Haute Couture Week

The best of Autumn 14 from Armani Prive, Schiaparelli, Chanel and more.


Watch: Christopher Owens 'Nothing More Than Everything To Me'

The ex-Girls frontman gets a country twang.


Proenza Schouler AW14 Campaign

Feat. Julia Bergshoeff shot by David Sims.


Jared Leto Hugging Things

The affectionate new meme.


RIP: Tommy Ramone

The last surviving Ramones member passes away aged 65.


Oyster Playlist: Jimblah x NAIDOC Week

Always was, always will be.


Listen: SZA x Jill Scott 'Divinity'

The second track in one week!


Vapourisers Are Mainstream Now

Thanks, New York Times!


Azealia Banks Leaves Her Record Label

Gets to be a 'cool indie chick' now.


Gallery: Skye Parrott's Favourite Photos

Plus info on her NYC exhibition 'Kind of Water'.


Labels to Watch @ Berlin Fashion Week

Plus a special playlist for the occasion!


Tyra Banks Predicts The Future Of Beauty

Everyone will look like Beyonce (and use vaseline).


Maison Martin Margiela Artisanal AW14

Money, masks and scraps of vintage fabric.


Exclusive Stream: Sebastien Tellier 'L'Aventura'

A new album from our favourite j'adorable French man.


Vagina Cam: The Sex Toy That Videos You

Ready for your close up?


Snoop Dogg x Happy Socks

"A piece of Snoop Dogg we can take with us forever"


Marina Abramovic x Adidas

'Work Relation 2014'


Get The Chanel Haute Couture Hair Look

Tintin quiff meets 80s boyband hair.


Painting Removed From Exhibition Because Pubes

The reviews say it's "disgusting" and "pornographic".


Watch: Mac De Marco x Nardwuar

Thumbs up butts and coke mirrors.


Watch: Jessie Ware 'Tough Love'

Flower fields and laundromats.


Earl Sweatshirt Cancels Tour Dates Due To Exhaustion

"I am physically and mentally at the end of my rope."


Chanel Couture Fall 2014

Flip flops, Kendall Jenner and Le Corbuiser.