Jan 11, 2017 10:23AM

A$AP Rocky, Rami Malek & More Get Fly For Dior

Staunch looks.

Ya boys Boy George, A$AP Rocky, Rami Malek and Russian model Ernest Klimko star in the very #relevant Dior Homme SS17 campaign. The steezy crew were selected by the label's creative director, Kris Van Assche, who's all about that pop culture life.

"I really tried to translate what I think Dior Homme is right now. It's about music, it's about cinema, it's about fashion… It's about a certain memory I have of the 80s that remains very much relevant for 2017," Kris told WWD.

As one of the biggest legends of the 80s and beyond, Boy George brings some sassy vibes to the campaign while sporting 1000 badges. Meanwhile, A$AP reminds us that he is the swaggest guy in the rap game and Rami Malek remains so very staunch. Special shout outs to that arm-stripe coat tho. The Willy Vanderperre-shot campaign also includes some night shots of Ernest that act as a call back to Dior Homme's amusement park themed spring show. 10/10.

Via: WWD
Photography: Willy Vanderperre for Dior Homme

Lucy Jones