Balmain Short Film featuring Abbey Lee
Rock stars doing rock star things in rock star clothing.
We're still not sure what exactly Abbey Lee does in her band Our Mountain, but she looks pretty damn good doing it. She also looks good running around New York City dressed in the Spring 2012 collection from Balmain's new diffusion line, Pierre Balmain, as can be seen in the new video by fashion film virtuosos Inez and Vinoodh.
Shot in black and white, the short follows the Our Mountain crew (Abbey Lee, Matthew Hutchinson, Daniel Hallpike and Michael Noonan) as they take over Manhattan and Brooklyn with their striking good looks, designer clothes and grime-psych soundtrack, with song 'Devil's Banquet' featuring in the film. Apparently the band is preparing for a show, but on the way they make a few pit stops to enjoy the views of Manhattan from Williamsburg and apply lipstick in a shop window. Of course.
Balmain's $1625 ripped t-shirts and strategically placed safety pins have always had a not-so-subtle rock star aesthetic, and judging by this film, the fashion house's diffusion line is going for the same sort of appeal. Pierre Balmain is a brand that looks best accompanied by loud guitars (or in Abbey's case, a tambourine) and backdrops of the Brooklyn Bridge. The full collection will be unveiled in Paris on Sunday, with t-shirts starting at a far more reasonable $172 - which will allow the average citizen to wear one without care while doing rock star activities, which apparently include banging chains on the floor and cavorting around subway stations.
Incidentally, Paris Fashion Week will also mark the first Balmain womenswear collection from ex?Christophe Decarnin assistant Olivier Rousteing (who we have noted to be both talented and handsome). If Rousteing's first menswear collection is anything to go by, the brand isn't planning to depart from Decarnin's aesthetic any time soon.
Words: Hannah Ongley