Mar 22, 2013 12:45AM

Beyoncé x H&M

She stars in the new campaign.

The first image from Beyoncé's Summer 2013 campaign for H&M, shot by Inez and Vinoodh in the Bahamas earlier this year, has been released. The photo shows the 'Bow Down/I Been On' singer reclining on a lounge and looking sufficiently sultry.

In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says that she took inspiration from "the different emotions of women represented by the four elements — fire, water, earth and wind." (Presumably the TV show Captain Planet was also an influence).
 
The print ads will read 'Beyoncé as Mrs Carter for H&M', a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called 'Standing on the Sun' which will feature in the H&M TVC.
 
Sunshine, the Bahamas and bikinis? I think it might be time to bring back Sean Paul!
 

Alice Cavanagh

Latest


Oyster Playlist: Nicola Formichetti's Designer Soundtrack

Classical symphonies artfully juxtaposed with extended dance remixes.


You Can Buy Eckhaus Latta Online Now

And that's a very good thing.


Hiatus Kaiyote's Hadouken Selections

Feat. Chance The Rapper, Knxwledge, Flying Lotus & more!


Angus & Julia Stone @ Williamsburg Hall Of Music [Gallery]

A mini diary from their sold out shows.


Oyster Playlist: KZA x Noise In My Head's Japanese Greats

For NIMH's 9th birthday this Saturday night!


Harrolds To Open A Women's Boutique In Sydney

Balenciaga, Saint Laurent, Balmain, oh my!


Pussy Riot Join Julian Assange-Backed Whistleblower Group

Raising money for legal defence alongside Slavoj Žižek and Daniel Ellsberg.


Pirelli's 'Fetish' Calendar Girls For 2015 [NSFW]

Karen Elson, Gigi Hadid, Joan Smalls, Adriana Lima, shot by Steven Meisel.


Meet The Model: Gabriel Marques @ DNA Models

Loves Milla Jovovich, is scared of crustaceans.


Banoffee's Imaginary Online Dating Profile

Read it, then see her at Lost Paradise!


Watch Solange And Her Son Do A Wedding Dance

To the classic 'No Flex Zone' by Rae Sremmurd.


Opening Ceremony x Intel's Smartwatch Is HERE

My intelligent communication accessory.