Mar 22, 2013 12:45AM

Beyoncé x H&M

She stars in the new campaign.

The first image from Beyoncé's Summer 2013 campaign for H&M, shot by Inez and Vinoodh in the Bahamas earlier this year, has been released. The photo shows the 'Bow Down/I Been On' singer reclining on a lounge and looking sufficiently sultry.

In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says that she took inspiration from "the different emotions of women represented by the four elements — fire, water, earth and wind." (Presumably the TV show Captain Planet was also an influence).
 
The print ads will read 'Beyoncé as Mrs Carter for H&M', a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called 'Standing on the Sun' which will feature in the H&M TVC.
 
Sunshine, the Bahamas and bikinis? I think it might be time to bring back Sean Paul!
 

Alice Cavanagh

Latest


Keymoji Translates Your Texts Into Emojis

Using crowdsourced emoji combinations.


Did You Notice What Meadham Kirchhoff Used As Earrings This LFW?

PLUS, our fashion editor's top picks of the week!


Watch Oyster x Camper Part #2

And see our stomping, sneaker-inspired beach shoot.


Gucci SS15 Show Notes @ MFW

That 70s Gucci.


Backstage: Fashion East @ LFW

Featuring the SS15 collections of Ed Marler, Louise Alsop & Helen Lawrence.


Submit Your Banal Detrius To Nick Cave's Online Musuem

Random ephemera that kind of means something to you, wanted.


The Average Tumblr User Makes $80K Per Year

Money rules everything around them.


Facebook To Meet With LGBT Community Over 'Real Name' Rules

After forcing people to use their legal names on profiles.


LFW Diary: Day #4 & #5 Feat. Ryan Lo, Fashion East & More

Plus backstage images from Ryan Lo’s tropical paradise.


Watch The Bell Knox Documentary Series

The Duke adult film star on being outed and #pornstarproblems.


Ashish Repped Kim & Kanye @ LFW

As well as One Direction, Miley Cyrus and amyl.


Andreja Pejic Did A Reddit AMA

Read the highlights.


Burberry Prorsum SS15 Show Notes @ LFW

Spring time, ring a ding a ding time!


Lena Dunham & Bill Cosby Share Words To Live By

And other things we learnt from her Proust Questionaire.


Grimes Drops Amazing 'Bedtime Mix' On BBC Radio 1

Feat. Aphex Twin, Patsy Cline, Portishead and more.


Frank Ocean Gets New Management

Signs with Calvin Harris and Deadmau5 group.