Feb 02, 2011 12:00AM

Bless Berlin

Innovative German label BLESS sits at the crossroads of fashion, art and design.

It's almost impossible to define German label BLESS. Indeed, the best term would probably be the hackneyed 'lifestyle label', but to define BLESS as such would be to underplay the varied nuances that make the label what it is. You could call it a fashion label, but apparel only makes up a tiny portion of BLESS' output. You could call it an art collective, but the works of designers Ines Kaag and Desiree Heiss are far too tangible and utilitarian to sit stagnant in a gallery. Instead, the label balances elegantly on the centre point of fashion, art and design. In essence, the BLESS collections are pragmatic luxury at their most artistic, innovative and unpredictable.

HAIRBRUSH, 1999

The Austrian duo behind BLESS, Berlin based Ines Kaag and Paris based Desiree Heiss, established their fruitful friendship at a Paris fashion design competition in 1993. They bonded over shared origins and tentatively established BLESS in 1995. Their first project - N