May 10, 2012 9:51AM

Brad Pitt is the New Face of Chanel No. 5

He's the first male ever to front a campaign for the perfume.

Chanel has announced that Brad Pitt will be the new face of their iconic No 5. fragrance. He’ll be the first dude ever to front a campaign for the perfume, joining the likes of Marilyn Monroe, Nicole Kidman, Vanessa Paradis and Audrey Tautou, all of whom have made us want to wear the fragrance. Chanel are being a bit secretive at this point about the whole thing, but apparently Brad is going to be paid seven figures for the campaign, which is supposedly being shot in London this week. The campaign will be released later this year, and we can only hope that photos of Brad hanging out with Karl Lagerfeld will also surface.

How could you not want to smell like this?

Ingrid Kesa

Latest


Zola Jesus On How The Evil Of Throbbing Gristle Changed Her Life

Plus, listen to Diplo's new remix of her song 'Go (Blank Sea)'.


Exclusive: Friendships Remix Milwaukee Banks 'Pluto Bounce'

From their new Rose Water Remixes EP.


Google Removes Sites Linking To Nude Jennifer Lawrence Photos

It took a month and two tries to get the job done.


Russian Artist Cuts Ear Off In Naked Protest

Same guy that nailed his scrotum to Red Square that time.


RIP: Former Prime Minister Gough Whitlam Dies At 98

One of Australia's most significant political figures.


NZ Folk Singer Aldous Harding's Guide To The Internet

Featuring Hank Williams, dogs, books and drag.


Watch Shabazz Palaces' New Video 'Motion Sickness'

'Life's a b*tch, treat her good or she'll get you back."


Watch Lana Del Rey Perform At A Cemetery In LA

Performing 'Shades of Cool' for the first time live.


Inflatable 'Tree' Vandalised By Parisian Douchebags

This is why we can't have nice things.


Listen To Drake's New Track 'How About Now'

Dropped on Soundcloud by some teenager.


New Indigenous Art Show Celebrates The Next Generation [Interview]

Artist Noni Cragg x Desert Designs' Caroline Sundt-Wels in conversation.


John Kilar's New Orleans

Snapshots from the South.


Album That Changed My Life: Sui Zhen's Soul Connection

Let Intrigue Record's 'Rough n' Ready' change yours too!


Copy Cat Halloween: The Most Stylish Killers In Film

OhLike's guide to classy, killer costumes.


Des'ree's 'Life' Yields 5 Hidden Haikus

Discover the meaning of 'Life'.


Attn Shoppers: Apple Pay Launche$ Next Monday

In the US. If you have an iPhone 6.


Here's A Definitive List Of What's 'Cool' According To Teenagers

#squats, vaping, Sketchers. Via Reddit, duh.