May 10, 2012 9:51AM

Brad Pitt is the New Face of Chanel No. 5

He's the first male ever to front a campaign for the perfume.

Chanel has announced that Brad Pitt will be the new face of their iconic No 5. fragrance. He’ll be the first dude ever to front a campaign for the perfume, joining the likes of Marilyn Monroe, Nicole Kidman, Vanessa Paradis and Audrey Tautou, all of whom have made us want to wear the fragrance. Chanel are being a bit secretive at this point about the whole thing, but apparently Brad is going to be paid seven figures for the campaign, which is supposedly being shot in London this week. The campaign will be released later this year, and we can only hope that photos of Brad hanging out with Karl Lagerfeld will also surface.

How could you not want to smell like this?

Ingrid Kesa

Latest


Ads Are Messing With Your Mind By Focussing On Death

You're going to die, so buy NOW!


Hear Dev Hynes' Rejected Britney Spears Tracks

It could have been beautiful.


Watch Kanye West Perform His Greatest Hits

At AAHH! Festival in Chicago.


Giorgio Armani Show Notes @ MFW

Sweet desert aliens.


Here's Leonardo DiCaprio Rapping To A Tribe Called Quest

He's vexed, fuming / He's had it up to here.


Miley Cyrus Wants To Tattoo You

And it will only cost you $10,000.


Models With Metal Mouths [Fashion]

Shot By Rene Vaile For Oyster #105


Petra Collins' Summer: A Personal Diary

Lake swimming, self care and Soho.


Head To 'Spring Bebe' At BAR DE THE In Sydney Tonight!

Get ready for good times! Feat. Graz


Keymoji Translates Your Texts Into Emojis

Using crowdsourced emoji combinations.


Did You Notice What Meadham Kirchhoff Used As Earrings This LFW?

PLUS, our fashion editor's top picks of the week!


Gucci SS15 Show Notes @ MFW

That 70s Gucci.


Backstage: Fashion East @ LFW

Featuring the SS15 collections of Ed Marler, Louise Alsop & Helen Lawrence.


Submit Your Banal Detrius To Nick Cave's Online Musuem

Random ephemera that kind of means something to you, wanted.