May 10, 2012 9:51AM

Brad Pitt is the New Face of Chanel No. 5

He's the first male ever to front a campaign for the perfume.

Chanel has announced that Brad Pitt will be the new face of their iconic No 5. fragrance. He’ll be the first dude ever to front a campaign for the perfume, joining the likes of Marilyn Monroe, Nicole Kidman, Vanessa Paradis and Audrey Tautou, all of whom have made us want to wear the fragrance. Chanel are being a bit secretive at this point about the whole thing, but apparently Brad is going to be paid seven figures for the campaign, which is supposedly being shot in London this week. The campaign will be released later this year, and we can only hope that photos of Brad hanging out with Karl Lagerfeld will also surface.

How could you not want to smell like this?

Ingrid Kesa

Latest


Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."


Oyster #97: Myffed

Myf Shepherd shot by Colin Dodgson.


Exclusive: Kym Ellery's NYC Photo Diary Pt 1

The designer captures her G'Day USA trip for us.


M.I.A Has Been Arab Drifting and Cheerleading

M.I.A's two new videos are in juxtaposition musically and visually.


Pitchfork & MoMA PS1 Present 'From Scratch'

A five hour Nicolas Jaar performance to launch Clown & Sunset Aesthetics.


Interview: Parisian Street Society

If you dream about the perfect vintage Chanel bag, read on...


Interview: EMA

The Internet weirds me out a bit.


Irina Lazareanu, Alex James for Aubin & Wills

The Romanian model and Blur bass player front the Spring campaign.


Freja Beha Erichsen for Free People February

The Danish model stars in this month's lookbook.


Michael Miller's West Coast Hip Hop Book Launch

This weekend at Known Gallery in LA.


Rachel Rutt for Shakuhachi AW12

Photographed by Bec Parsons.


Australian Exclusive: Jeremy Scott x Adidas Originals AW12

See Charlotte Free in the campaign, plus socials from the Sydney launch.


Watch: Prada's Spring 2012 Video

Natasha Poly & co hang out at a gas station.


Andrej Pejic & Julia Nobis for Superfine SS12

Starring alongside Patricia Van Der Vliet in the 'Girls Will Be Boys' lookbook.


Alexandra Spencer for Stylestalker

The 4th and Bleeker model fronts the AW12 campaign.


Watch: Die Antwoord for T by Alexander Wang

The South African rave rappers star in the label's campaign & video.


Look Inside Francis Ford Coppola's Palazzo Margherita

Sofia even designed a room in her dad's new luxurious hotel.


Karla Spetic AW12 Lookbook

Pop art, leopard print and a pair of baby blue overalls.


Look Inside Daphne Guinness' Apartment

The beer heiress' NYC home is on the market for $14 million.


Frieze Art Fair's New York Debut

Louise Bourgeois, Dana Schutz & Ai Weiwei on an island.


Vice Presents Chateau Rdio at Beach Road Hotel

Win one of 300 double passes, and get a free 7-day Rdio trial.


Watch: Urban Outfitters Early Spring Catalogue 2012 Behind-The-Scenes

Bambi Northwood-Blyth and Hannah Holman run wild in Northern California.


Ryan McGinley for Bono's Label, Edun

The cult indie photographer shoots the label's Spring 2012 campaign.


Paris Versus New York Book Launch

Tomorrow night at The Standard in NYC.


Interview: Chet 'JR' White from Girls

Sometimes Twitter can be an odd and uncomfortable place.


Chloe Sevigny Fronts Tomboy Spring 2012 Campaign

See all the images plus a behind-the-scenes and teaser video.


Exclusive: Something Else x Maya Villiger

Designer Natalie Wood teams up with the Turned Out blogger on a virtual lookbook.


Elliot Ward-Fear AW12 Lookbook

Elliot Ward-Fear is back!


Oyster #97: The Flaming Lips

Plus listen to The Flaming Lips and Erykah Badu's new track 'Now I Understand'.


Ford Models New York FW12 Show Package

Featuring hieroglyphics, Bambi, Julia, Hanne & more.


Interview: The 2 Bears

"They're not bears! They're frauds!"


Exclusive: Ellen Von Unwerth film for Wheels & Dollbaby

Featuring lipstick, lace, lollipops, leopard print, and... a Labrador?


How Old Does Google Think You Are?

Find out for yourself!


Exclusive: Friend of Mine AW12 Lookbook

A sneak peak at what's in store for the colder months.


Exclusive: Magdalena Velevska's NYC Photo Diary

A photo diary from the Australian fashion designer's time in New York.


Oyster #97: Erykah Badu

Human beings don't scare me!


Backstage at Haute Couture Spring 2012

Featuring Lindsey Wixson, Andrej Pejic, Karlie Kloss & more.


Equipment Spring 2012 Lookbook

The French label does classic shirting with new twists.