May 10, 2012 9:51AM

Brad Pitt is the New Face of Chanel No. 5

He's the first male ever to front a campaign for the perfume.

Chanel has announced that Brad Pitt will be the new face of their iconic No 5. fragrance. He’ll be the first dude ever to front a campaign for the perfume, joining the likes of Marilyn Monroe, Nicole Kidman, Vanessa Paradis and Audrey Tautou, all of whom have made us want to wear the fragrance. Chanel are being a bit secretive at this point about the whole thing, but apparently Brad is going to be paid seven figures for the campaign, which is supposedly being shot in London this week. The campaign will be released later this year, and we can only hope that photos of Brad hanging out with Karl Lagerfeld will also surface.

How could you not want to smell like this?

Ingrid Kesa

Latest


An Alternative To The Fifty Shades Of Grey Trailer

Because it's like 'Secretary' but less good.


Artist Reimagines Terry Richardson As Francis Bacon

Terryworld goes creepy-figurative.


Collection Survey: STRATEAS CARLUCCI

The winners of the Woolmark Prize Australian Regional Finals.


Nike SB Fit To Move Campaign

A new collection feat. our boy Alex Olson!


Mid-Week Music: SBTRKT x Ezra Koenig, Team Spirit, Basement Jaxx, BANKS and HTRK

Everything you should hear/see today, in one place.


Top 5: High School Subculture Documentaries

Riot grrl, rap, 80s punks, skate witches and Japanese parkour.


Beyonce Is Rosie The Riveter

A feminist is a female version of a hustler.


Diverse Emojis Are Here With iDiversicons

United colours of emoticon.


David Lynch Designs Yoga Wear

Supporting your 'Twin Peaks'.


Hear Diplo's Remix of Lorde's 'Tennis Court'

The 'Andre Agassi Reebok Pump Mix'.


Vagina Underwear Puts Your Insides on The Outside

Anatomically accurate and on-trend.


Facebook-Stalk People More Effectively Than Ever

With these three new developments!


New Kanye West Is Two Weeks Away

And his next album's coming out this Spring.


Splendour In The Grass: Survival Guide

What to wear, do and hear (via Shantan Wantan Ichiban!) this weekend.


FKA Twigs Directs & Stars In Lucki Eck$ Video

The track's produced by her too!


Friday Feed: Joaquin Phoenix's (Rotated) Forehead Edition

Plus Rainbow Brite, Ron Swanson & Siberian hell mouths.


Twitter Study Says Paris Hilton Is Smarter Than Oprah

But Leonardo DiCaprio is smarter-er.


Edward Snowden: NSA Workers Are Sharing All Your Nudes

More like N00ds surveillance agency.


Here's A 19-Year-Old Kanye West Freestyling

Because he stole in from the future.


Celebrity Fad Diets In Still Life

Strange eating habits made into #art.


Happy International Calendar Emoji Day

A joyous day we just invented…


Jamie xx Shares New James Blake Track

And one from John Talabot on BBC Radio 1.


Tinder Headshots Are A Thing

And other news from the online dating game.


Lana Del Rey Doesn't Want You Listening To Her Music, Thanks

"It's just for me… I don't want them to hear it and think about it."


Meet The Hairy Legs Club

A submissions Tumblr dedicated to girl fuzz.


Science: Weed Makes You Paranoid

'The fear' proven to be a real.


Watch: Lykke Li 'Gunshot'

Plus bonus twerking and bikers.


Kim Kardashian's Game Will Make $200 Million This Year

Because it is actually addictive.