Jun 12, 2013 4:26PM

Burberry Kisses x Google

First base, Burberry style.
Staz shot by Gavriel Maynard for oystermag.com

Ever wanted to make-out with someone on the internet? Burberry has teamed up with Google on a world-first technology that allows you to pash on in cyberspace. Much like the underlying moral message of 1999 blockbuster Bicentennial Man, Burberry Kisses is all about 'bringing emotion to technology'. 

Burberry Kisses allows you to capture and send a digital imprint of your kiss to anyone in the world using 'kiss recognition technology' (yes, this is a thing). If you're on your computer, you simply get your selfie on and pout at the webcam, which will detect the imprint of your lips. If you're using a touch screen device, you can actually smooch the screen — longer screen-to-mouth contact allows you to send a 'stronger' kiss. Thank you Burberry for finally giving me a valid excuse to kiss my iPhone. You can send a personalised message with the kiss, and even choose an optional Burberry Beauty lip colour if you're feeling super wink-face. 

The recipient will get the kiss delivered straight to their inbox. Utilising Google Earth and Street View technologies, they'll also see a 3D personalised journey of where the kiss has come from. If kissing and telling is their thing, they can share the kiss on Google+ and across social media.

On kisses.burberry.com, there is also an interactive global map charting in real-time where kisses are moving around the world, and which cities are sending and receiving the most kisses. 

"Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world — by telling a story that makes the digital personal," says Christopher Bailey, who we interviewed for our Digital Issue.

Ingrid Kesa

Latest


Hear Dev Hynes' Rejected Britney Spears Tracks

It could have been beautiful.


Watch Kanye West Perform His Greatest Hits

At AAHH! Festival in Chicago.


Giorgio Armani Show Notes @ MFW

Sweet desert aliens.


Here's Leonardo DiCaprio Rapping To A Tribe Called Quest

He's vexed, fuming / He's had it up to here.


Miley Cyrus Wants To Tattoo You

And it will only cost you $10,000.


Models With Metal Mouths [Fashion]

Shot By Rene Vaile For Oyster #105


Petra Collins' Summer: A Personal Diary

Lake swimming, self care and Soho.


Head To 'Spring Bebe' At BAR DE THE In Sydney Tonight!

Get ready for good times! Feat. Graz


Keymoji Translates Your Texts Into Emojis

Using crowdsourced emoji combinations.


Did You Notice What Meadham Kirchhoff Used As Earrings This LFW?

PLUS, our fashion editor's top picks of the week!


Gucci SS15 Show Notes @ MFW

That 70s Gucci.


Backstage: Fashion East @ LFW

Featuring the SS15 collections of Ed Marler, Louise Alsop & Helen Lawrence.


Submit Your Banal Detrius To Nick Cave's Online Musuem

Random ephemera that kind of means something to you, wanted.


The Average Tumblr User Makes $80K Per Year

Money rules everything around them.