Dior Finally Announces Maria Grazia Chiuri As Raf Simons' Successor
More than eight months ago, Raf Simons took his last bow for Dior. Now, the luxury house has finally found its new artistic director and it's a pretty big deal — firstly, because Maria Grazia Chiuri is a top-notch designer with decades of experience, and secondly, because she'll serve as Dior's first female artistic director. All the honeys who makin' money, throw your hands up at me!
Maria will be responsible for the women's haute couture range, ready-to-wear and the accessory collections, with her first ready-to-wear collection being shown to the public on September 30 of this year. In a statement, LVMH head guy Bernard Arnault said, "Maria Grazia Chiuri's talent is enermous and internationally acclaimed. She will being her elegant and modern vision of the Dior woman, seamlessly attuned to the heritage and codes defined by Monsieur Dior."
So what can we expect from Maria over the coming months? Dior Couture chief exec Sidney Toledano says that while she'll be working within the Dior framework, she'll bring her own particular flavour to the collections. "I think she will translate it with her own eyes, in a different way and that she is a woman, we expect this translation of the coming collections," he told Business of Fashion. "It's not a constant look and she will have to put her own way to [how to] do it. The codes of Dior, they exist but they are not so [strict], you can play with them. That is something that Raf did and John [Galliano] did before, so there are some codes, but we expect her to bring something into the evolution of the brand."
We're keen to see where she takes it. Congrats, girl!