Emma Mulholland AW12 Lookbook
Tropical rebel without a cause.
There's a reason why Emma Mulholland is the name on everyone's lips. It's because, put plainly, she is cool. A breakaway star from the TAFE Innovators show at RAFW last year, she wowed our eyeballs with her SS12 offering 'Queen Aurelia'. AW12's capsule collection 'Tropical Rebel' continues with the surf culture nostalgia, but this time is slightly more sinister with blood-hungry sharks lurking in the dark depths of the ocean. Courtney Love, The Craft and Poison Ivy act as inspirations, while there's a veritable dream team behind the lookbook, with Ollie Henderson in front of Byron Spencer's lens, and Paul Bui in charge of styling. This season also sees the incorporation of unisex pieces like fleece jumpers and t-shirts, with the 'Great White' print (which expertly combines tie dying and screen printing techniques) a key motif. The limited edition AW12 pieces are available exclusively on The Grand Social. See the lookbook and campaign here.