Exclusive: ASOS Black x Puma
A lookbook and film starring graffiti artists and graphic designers.
Sportswear is everywhere this season, and designers are taking note (our NYFW 101 cited trainers as the footwear du jour). Now, ASOS are blending fashion and urban sportswear in a major collaboration with Puma. ASOS are going all out on this one, releasing a film as well as a lookbook ahead of the collection's September 25 release.
For the lookbook, photographer Jamie Morgan shot a crew of street-cool dudes, including graffiti artists and graphic designers. Traditionally tailored garments like wool suits and button-up shirts are broken down with flashes of bright orange, and there are signature sport shapes including gilets and puff jackets in mid greys and blues.
ASOS also sent filmmaker Ben Newman to Sao Paulo to document the lives of Os Pixadores — a group of young graffiti writers painting up the city.
Both the film and the collection will be released September 25.