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Dec 11, 2012 11:45AM

Exclusive: Dion Lee Resort 2013 Campaign

Shine bright like a diamond.

Dion Lee has released his Resort 2013 campaign to coincide with the 'Lunar Tides' collection dropping in store. Like a fashion magician, Dion Lee has become known for his visual illusions and trickery, but instead of pulling rabbits from hats and sawing unsuspecting victims in half, he does things like 'crazy wow WTF' graphic prints, which are actually 3D, and woven neoprene which looks like knitwear. Sneaky!

The metallic pieces featured in the Resort campaign (photographed by Darren McDonald) are woven with light-reflective fabric which is made from glass particles — the same stuff used in safety clothing and street signage. Who would've thought, right? "These pieces reflect in direct light or camera flash, creating a luminous glow," says Dion.