Exclusive: MAC 'Glamour Daze' Interactive Video
To launch the holiday collection.
To launch their 'Glamour Daze' holiday collection, MAC has created their first interactive video. Like a Choose Your Own Adventure book for adults who love the internet, you control the storyline, the make-up application and, ultimately, the final beauty look. This is some complex stuff — there are 16 possible storylines and eight possible make up looks.
As for the collection itself, it's pretty much a celebration of how great being a girl is and the fun stuff that comes with this like getting ready for a night out. The 'Glamour Daze' collection is all pearlescent tones, shimmer and sparkle so you can still feel like you're getting into the festive spirit of Christmas without having to wear a knitted jumper with a reindeer on it while drinking eggnog.