Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

Latest


Exclusive: We Are Handsome Behind-The-Scenes

Sunsets, palms and dreams of a summer we never quite got.


Rekorderlig and Somedays Present 'Stockholm Street Style'

Refreshingly Swedish fashion and beverages.


Exclusive: Ksubi Eyewear 'WAR' Lookbook & Interview

It's only eyewear once it's been worn. Until then it's art, sculpture.


Look Inside Taylor Tomasi Hill's New York Apartment

See inside the living space of the street style icon and Moda Operandi Artistic Director.


Opening Ceremony Dime Store Diamonds Editorial

Designer accessories meet a $2 shop.


Social Snaps: Eastpak Launch Party

A party for fancy backpacks with some pretty fancy guests.


Interview: Neon Indian

One of my main criteria for picking a place to live is whether or not it has good Mexican food.


Did Muse Magazine Plagiarise Purple?

Olivier Zahm is "personally shocked and saddened to see the lack of ethics."


Dree Hemingway for Ay Not Dead AW12

The all-American beauty does Argentinian rock 'n' roll.


Last Chance to Win A Trip to New York!

See our favourtie entries from the Soludos & Oyster Endless Summer photo competition so far.


Our Favourite Model Slash Actresses Pt 2

Will Andrej Pejic now make the move to acting?


Ellery AW12 Campaign

Kym Ellery shoots Hannah Holman.


Aesop Launches Black Label Hair Care

A fusion of science, botanics and pretty packaging.


Social Snaps: G-Star RAW Flagship Store Opening

A Grammy nominee, an actress, a supermodel and the Chinese Justin Timberlake...


Watch: 'DoYaThing' by Gorillaz, James Murphy & Andre 3000

Muster a newfound respect for even your most repulsive housemates.


Azalea vs Azealia

Twitter beef!


Brian Jonestown Massacre Australian Tour

Supported by The Raveonettes.


Our Favourite Model Slash Actress Moments

Following rumours that Abbey Lee will star in a Spielberg film.


Watch: Giorgio Armani SS12 Film

From the director of I Am Love.


Models Off-Duty at Milan Fashion Week

This is what models wear when they're not on the runway.


DFA Host Official Future Music Festival After Parties

Kick on with the record label in Sydney and Melbourne.


'Spectacle: The Music Video Exhibition'

Finally, a museum exhibition devoted to music videos.


Topshop Melbourne Pop Up Shops

A nail salon, ice-cream shop, stationary store and florist pops up in the Chapel St store.


Oyster #97: All Time

Zoe Ghertner shoots Frankie Rayder.


Playground Weekender Cancelled

Due to adverse weather conditions.


The Corner Shop and Belinda Sale

Up to 90% off Alexander Wang, 3.1 Phillip Lim, Isabel Marant, Nina Ricci and more!


Look Inside Margherita Missoni's Home

An apartment as vibrant as the fashion house to which she is heiress.


Ashley Smith, Julia Nobis, Rachel Rutt for Urban Outfitters

See the March lookbook and behind-the-scenes video here.


$1 Million Worth of Ksubi Stolen

Fashionista thieves target current season pieces.


Behind-The-Scenes at Milan Fashion Week

Go backstage at Prada, Jil Sander, Gucci and Giorgio Armani.


Social Snaps: Terry Richardson's 'Terrywood' Exhibition

Featuring LiLo, Tyler the Creator, Kreayshawn, Pamela Anderson, Paris Hilton...


Limedrop AW12 Lookbook & Interview

We speak to Nathan Price about new collection, 'The Adventure'.


Behind-The-Scenes at London Fashion Week

Topshop Unique, Temperley London, Meadham Kirchhoff and more!


Exclusive: Softwar 'In The 90s' Mix

A 90s house mix to combat Mondayitis.


Incu Giveaway!

Win a $600 voucher by liking us on Facebook.


Emma Mulholland AW12 Lookbook

Tropical rebel without a cause.


Radiohead Announce Australian & NZ Tour

It's actually happening!


My Disco Australian Tour

Shows announced for Sydney, Melbourne and Geelong.


2012 Oscars Live Blog and Best Dressed Knockout

Live blog! Red carpet voting! Now!