Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

Latest


Kanye West & Paul McCartney Might Be Recording An Album

Including a song that may be called 'Piss On My Grave'.


Interview & Shoot: King Avriel

Talking books, lyrics and meaning with the King.


Firekites' Guide To The Internet

The band take us through the WWW.


The One: Escentric Molecules

Pheromones care of Escentric 01.


See RES Denim's S14 Campaign

PLUS win some free-free-freebies.


Darkside Have Come To An End

Announce final show and share two unreleased tracks.


Gavin McInnes Takes Leave of Absence After Anti-Trans Article

After 'Transphobia Is Perfectly Natural' brouhaha.


Lena Dunham Goes Platinum

Crucial hair news update.


Falls Festival 2014 Line-Up Announced

Jamie xx, Salt N Pepa, Joey Bada$$, Alt J and more.


See Beyonce Do Nancy Sinatra In 'On The Run' Teaser

Feat. police walkie-talkie noises.


Grimes Calls Out Pro-Drug Trolls

After Wikipedia edits cite the use of amphetamines on 'Visions'.


Meet The Model: Shannikah Rae @ Chic

Plus WIN some Fuji Fun!


Imaginary Online Dating Profile: Collarbones

Listen to their just-dropped track 'Turning'.


Exclusive: Dion Lee II Campaign

So phresh and so clean.


Top 12: Shark Week Shopping

Get into the spirit via OhLike.


Friday Feed: Puppies Edition

Highs and lows of this weeks www.


See Björk's 'Biophillia' Live Trailer

Does not look oh so quiet.


What The Internet's Saying About Ferguson, MO

The photos, tweets and information from the ground.


Hipster Robot Tries Seducing Women On OKCupid

'Girls Who Date Computers.'


John Kilar's Seattle

"Managed to not get arrested."


Album That Changed My Life: Little Dragon

Talking about D'Angelo's 'Voodoo'.


New Era x For The Homies

Shot by Byron Spencer feat. Sharnee Gates.


Gavin McInnes Publishes Anti-Trans Essay

The Vice co-founder's piece on Thought Catalog angers community.


North West's First Fashion Shoot

While elsewhere, the children of Nauru are writing letters to the Government.


ANAGRAMATRON Is Synchronicity On Twitter

Making stories out of synchronised anagrams.


Spike Jonze x Jonah Hill x Opening Ceremony SS15

They're staging a one-act play for New York Fashion Week.


Watch Iggy Azalea Feat. Rita Ora In 'Black Widow'

Kill Bill and 'Telephone' had a video baby.


Michael Cera Releases Surprise Album

And yeah, it's folky, lo-fi and adorable.