Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

Latest


'XS' Shot by FEELTHEFUTURE In Oyster #105

From our 20th Anniversary 'Down Under' issue!


Indigenous Icon Bart Willoughby's Got Something To Say [Interview]

Talking to the award-winning musician for Oyster #105.


Kate Moss Stars In Gucci's 'The Jackie' Film

Chased by paps, just like in real life.


Marc Jacobs Gets Dystopian For Spring 15

Beats by Dre headphones, military looks and suburbia.


Betsey Johnson Wins Argument For Marriage Equality @ NYFW

With a queer pastel princess party.


Jimmy Kimmel Successfully Trolls Fashion Week Again

In a game of never have I ever NOT known everything about fashion.


Exclusive: POMS 'Flora' Resort 14 Lookbook

Push the little daisies and make 'em come up.


Moodboards: Celeste Tesoriero Spring 14

Jewellery for broken hearts.


Angus & Julia Stone's Farmhouse Show & Tell [Interview]

Hanging with Rick Rubin's protégés in Oyster #105.


Kanye West Reportedly Hospitalised In Australia

Suffering a migraine in Melbourne.


Vogue US Just Discovered Big Butts

And they cannot lie.


See Jeremy Scott's SS15 Show @ NYFW

She's just being Miley.


Male Birth Control Might Be Here As Soon As 2017

After successful studies on baboons.


Album That Changed My Life: Highasakite

Norweign indie pop angels with much love for Sigur Rós


Wrangler x Holly Ryan Collection

Bohemian dream collab, shot by Ryan Kenny.


We're Livestreaming Burberry's SS15 Show

It's like being front row, but more comfortable.


Emma Balfour Shot By Bowen Arico For Oyster #105

From Oyster's Down Under Issue.


Mid-Week Music: Petite Meller, Perfume Genius, SBTRKT & More

Exclusive remixes and excellent videos!


See Inside The Yeezus Pop Up Shop In Melbourne

South Yarra ain't comin' down.


See The First Looks From Alexander Wang For H&M

Not JUST made up of leggings and crop tops.


It's Official: God Loves Gays

This billboard in the Westboro Baptist Church's home town proves it.


Meet The Apple Watch & iPhone 6's

Shipping on 19 September.


Oyster Fashion: Ocean Blues' Shot By Gavriel Maynard

Part #1 of our adidas Originals By Rita Ora shoot from Oyster #105.


Backstage: Eckhaus Latta SS15 @ NYFW

Keepings things fresh in NYC.


Miley Cyrus Is Crafting The Crap Out Of Jeremy Scott's SS15 Show

Because she doesn't want to "die a pop pop dumb dumb."


Read Spike Jonze & Jonah Hill's Play For Opening Ceremony

An uncomfortable look at modelling.