Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

Latest


Miley Cyrus Is Crafting The Crap Out Of Jeremy Scott's SS15 Show

Because she doesn't want to "die a pop pop dumb dumb."


Read Spike Jonze & Jonah Hill's Play For Opening Ceremony

An uncomfortable look at modelling.


Men Of The World Rejoice — Channing Tatum Would Like To Touch Your Junk

Form a disorderly queue! There's no time for etiquette!


Interview & Shoot: Bella Heathcote On The C-Word, Melbourne Fashion & Over-Thinking

Shot by Adrian Mesko for Oyster 105: The Down Under Issue!


Collection Survey: NYLONS SS15 Lookbook

Like eating a mango on the beach at 4 p.m.


See The Full adidas Originals By Rita Ora AW14 Lookbook

Glow in the dark, mesh and colour block (oh my!)


Backstage: Dion Lee, TOME, Zimmerman & A Détacher @ NYFW

Plus our mid-week highlights via Zimmerman, Eckhaus Latta, Hood By Air and more.


Abbey Lee Kershaw x Bill Henson — Oyster #105 Cover Story

The Australian export on Mad Max, the desert and 'starting from the bottom' in our 'Down Under' issue.


Oyster's 20th Anniversary 'Down Under' Issue Is Out Today!

Feat. coverstar Abbey Lee Kershaw shot by Bill Henson.


Collection Survey: Georgia Alicce 'Waves' Collection

An exclusive CAPS LOCK questionaire.


Backstage: VFiles Made 2 @NYFW

Oh hai, New York Fashion Week.


Oyster Playlist: Spoon

Randomly beautiful internet.


Romance Was Born Exhibition For Kids At NGV

Won't somebody please think of the children?!


QWSTION x Belance

We just found the perfect unisex bag. You're welcome.


Exclusive: Lily Collins x ASOS

On Karl, BANKS and 'Love, Rosie'.


The Rap Sheet: September 2014 Edition

Plus, WIN a double pass to the next MCA ARTBAR!


RIP Bounce Artist Nicky Da B

The New Orleans musician dead at 24.