Feb 05, 2012 12:00AM

Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."

Tomorrow, local label Maurie & Eve will launch its brand new online store. To celebrate, they've teamed up with one of their favourite Australian bloggers, Oracle Fox. For the rest of February, Oraclefox will takeover the Maurie & Eve blog with her favourite looks, trend predictions for next season, street style snaps and mood boards. Other guest editors will contribute throughout the year, so expect lots of cool content like seasonal style advice and curated playlists. The AW12 collection 'Someone Like You' will be available for purchase online, and to coincide with this, Maurie & Eve have released their first ever campaign starring Tallulah Morton. The online store will ship internationally, and the first sixty customers will receive an Essie nail polish for free with their purchase! Read our interview with the designers and have an exclusive first look at the AW12 campaign below.

Ingrid Kesa: What is it about Oracle Fox ? why did you want to work with her?

Maurie & Eve: We really loved the blog. Mandy has great taste and a good eye. She's very supportive of Australian designers too and we appreciate that. Maybe because she's an Aussie girl we felt the alignment was right. She also understands the brand and our customer and we wanted to support her vision too.

Can you tell us a bit about your new collection?

The Maurie & Eve girl constantly evolves from season to season. She's a chameleon of sorts, however the one consistent thing is she loves colour and prints!

Autumn was a collection based on opposing characteristics. We revealed a slightly darker side of the Maurie & Eve girl which we juxtaposed against floral prints and lighter colours to soften it up a little. There was also a slight sixties reference that came through in the styling. We take inspiration from everywhere. Mainly blogs, street style, magazines and definitely the people in our lives.

How does Tallulah represent the Maurie & Eve woman?

Tallulah Morton is the essence of youth — that girl is like an exotic animal. We've worked with her before and we love her energy and playfulness. She's young, cheeky, fresh, sexy and a true individual, just like the Maurie & Eve woman.

What are you most looking forward to this winter?

Definitely Coachella in April! Why not swap winter for a summer festival overseas?

www.maurieandeve.com

www.oraclefox.blogspot.com

Ingrid Kesa

Latest


John Waters Makes Fun Of Fashion

While hosting the CFDA Fashion Awards.


8 Beauty Essentials For The Winter Months

Fix up, look sharp this winter with a guide by OuterGold.


What To See @ The Sydney Film Festival

The Top 5 movies you should get tickets for NOW.


Astrid Anderson x Topman

Co-starring A$AP Ferg x velour.


See Lover's 'White Magick Part 3' Collection

White witches, apply within.


Watch: Da Mango For T By Alexander Wang

SNL's favourite male exotic dancer is back.


Instagram Morphs Into Photo Editing App

From mere filters to Photoshop-like functions.


Thistle Brown x Zara Mirkin x Lili Sumner

Shooting the designer's second collection.


The Film That Changed My Life: Desiree Akhavan

Director of Appropriate Behaviour <3's Muriel's Wedding.


Adult Swim Singles Are Back For 2014

See the schedule of new music.


Top 5: iOS 8 Updates

The (near) future!


Watch: Nirvana's Induction Into Rock And Roll Hall of Fame

Feat. speeches and performances from Joan Jett, Kim Gordon and Lorde.


Listen: Blood Orange's New Palo Alto Track

'April's Bathroom Bummer'


Rihanna Slays At CFDA

As do some other gals. See 'em here.


Watch: BANKS 'Drowning'

Directed by Mike Piscitelli and feat. an infinity of mirrors.


Kanye West Commissions Street Artist To Paint Naked Kim Portrait

The perfect wedding gift for a 'Perfect Bitch'.


Meet The Model: Evelina @ Clyne

Shot by James K Lowe.


Born In 94: Jemma Baines — Model Citizen

Shot by Andre Herrero in Oyster #104.


Watch: Dior Secret Garden III

The third chapter of the 'Secret Garden' campaign, shot at the Château de Versailles.


Cameron Frye's 'Ferris Bueller's' Crib Snapped Up For $1.06M

"It's very beautiful and very cold, and you're not allowed to touch anything."


Panic: The Teens Are Having Tinder Sex

The Melbourne Times is v concerned.


Stream: Lil B 'Hoop Life' Mixtape

Featuring Kevin Durant diss tracks and that one about Katy Perry.


Jack White Apologises For Black Keys Mega-Diss

After saying they ripped him off.


Game Of Thrones Theme Song Gets '80s Synth Remix

Winter is coming / Enjoy the silence.


Watch: Disclosure 'The Mechanism'

Featuring a lot of mechanisms and giant face-machine.