Exclusive: Nom*D AW12 Lookbook & Campaign
It's model-of-the-moment Ehren Dorsey, again!
Since its beginnings in the late 80's, New Zealand label NOM*d has become known for taking a fresh approach to fashion by looking at the industry with an informed but outsider eye. The lookbook for the AW12 collection, 'Do Not Disturb', takes Ehren Dorsey as its model misfit (who you may remember seeing in the pages of Oyster 96, or from our Antipodium sneak peek) and there are no pretty pouts or blue steel's here. With her androgynous aesthetic, piercings, tattoos and closely-shaven head, Dorsey works perfectly with the unconsciously on-trend 'moody teen' vibe of the collection.
NOM*d once more undertakes an expertly executed excursion into length and layering. In one look, a cropped jacket is worn over a top which is worn over shorts which are in turn worn over jeans. Long-sleeves protruding from t-shirts is a nod to the 90's, as are ankle-skimming skirt and dress hems worn with socks and sneakers.
Things are either tied-up tightly, with multiple fastenings cinching the waist, or left loose and free with folds of flowing fabric and drapery. A palette of black, grey, army green and aubergine is offset by the silver glint of exposed zips, while leather appears on panels and trims pockets, cuffs and jacket belts. A screen-printed skull appearing on t-shirts already looks like an iconic image, reminiscent of The Misfits' logo, and lends a DIY punk edge; at the same time a delicate laser-cut lace fabrication plays counterpart to thick and heavy wool cashmere coats.
See the complete lookbook below:
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And also the monochromatic campaign imagery: