FEELTHEFUTURE Website Launch ft. Ollie Henderson, Alys Hale, Suzi Leenaars & More
An online platform dedicated to the future of fashion.
The Internet just became an even better place with the launch of FEELTHEFUTURE. Founded by creative couple dream team Renee Warne and Gibson Fox (also Oyster contributors), FEELTHEFUTURE is all about innovation and collaboration. It's a digital platform that showcases shoots by, and interviews with, different creative teams overseen by Renee (who does fashion) and Gibson (who takes the photos).
The launch features the first ever shoot styled by beautiful human Ollie Henderson, starring her Tank Twin Alys Hale. You can also find Suzi Leenars and Wendy Chen working it on the site, along with a story featuring Brace babe Laura Bannister, and a look at 'high' fashion.
We caught up with Renee about feeling the future.
Ingrid Kesa: How long was FEELTHEFUTURE in the making?
Renee Warne: Almost a year ago I woke Gibson up with this project I'd dreamt of for us. We threw everything we like about the internet into this. It's changed a lot since we first started, it keeps stretching out in different directions and we like that it's limitless and undefined.
How did the idea come about?
We've always wanted to work with friends and do something for ourselves that would never get boring. We shoot every story with a new team, and each edition focuses on someone new who is making a special contribution to the fashion universe. For instance Ollie Henderson, an awe-inspiring model and artist, styled and directed for the first time on F.T.F. It's a platform for fun and creative collaboration.
What kind of amazingness can we expect from the shop?
It will feature a collection of pieces initially created for F.T.F editorial, as well as collaborative pieces from upcoming F.T.F features.
What's been the best bit about the whole process of launching FEELTHEFUTURE so far?
Getting to work together every day!
And the worst?
The bad times when we fight and cry and can't agree on anything.
What does the future hold for FEELTHEFUTURE?
Hopefully lots of new friends and parties and incredible wardrobes!