First Look Inside Topshop Sydney
Before it officially open its doors to the public tomorrow! Plus we speak with Creative Director Kate Phelan.
Cue 'The Final Countdown' on YouTube guys, because the wait is almost over! Topshop Topman will be opening in the iconic Gowings Building (of former Supre fame) tomorrow and it's going to be most excellent — with live DJs, photo booths and in-store makeovers. How do we know? Well, we just got back from the media preview where we saw the fashions with our own eyes.
Kate Phelan: It's actually quite hard, I have to say, because I've done it a few times. I always have someone say, "did you not get dressed today?" when I do it. But I think it's about mixing it with 'real' clothes — putting a pyjama trouser with a vest, with a t-shirt, with a pair of sanadals. I think accessories are really important to make it more daytime. It's always great to have it with a bag. But really I think you've just got to be confident with it.
We've got another collection from him launching in January, so that will be really exciting to see how that moves on and how that evolves. We're starting to work on that soon. And whoever's next? Well, we're still looking. The collaboration's for us are really important and I think what we've learnt from J.W. is that when we can do them quite wide and broad, we can capture so much more of the essence of that designer. I think with J.W., his strength is 'pieces'.
I've championed them ever since I was a fashion editor at a magazine. I've really always had very strong links with British fashion designers and I really love to see them move onto the next level. It's incredibly exciting to see them grow. It's such a competitive business to become a designer on the international stage and anything we can do to really highlight that talent and help that talent grow is really important to me.
Interview: Ingrid Kesa