Georgia May Jagger x Sunglass Hut Floating Store
It's on a boat!
Georgia May Jagger — spawn of Mick Jagger and Jerry Hall, gap-toothed babe and favourite of Twiggy — will collaborate with Sunglass Hut next month on an exclusive pop-up shop. But this is no usual pop-up — it's a floating store that will anchor at Farm Cove in Sydney's Darling Harbour.
In other words, you will be treated to 360 degree ocean views and natural breezes whilst getting a world-first look at over 350 sunnies by Prada, Miu Miu, Dolce & Gabbana, Versace, Bvlgari, Burberry, Ray-Ban and Persol (Australian Sunglass Hut customers will be the first to try and buy these looks, with the rest of the world not having access until February 2013). You'll also have many opportunities to announce "I'm on a boat" as you laze about on lounges in the sun.
Ten percent of all profits will be donated to OneSight, a leading global vision care charity. Georgia will host the launch party on 14 November before it opens to the general public on Thursday 15 November.
The floating store hasn't actually been built yet, so please enjoy this mockup (which kind of looks like a screenshot from The Sims):
The Sunglass Hut Floating Store opening hours:
Thursday 15 November, Darling Harbour: 10am — 10pm
Friday 16 November, Darling Harbour: 10am — 10pm
Saturday 17 November, Darling Harbour: 10am — 12am
Sunday 18 November, Darling Harbour: 10am — 6pm