Apr 18, 2016 3:37PM

Get Familiar With A$AP Bari & A$AP Rocky's Yung Streetwear Label VLONE

Forever vlone.

A$AP fam members gathered in LA last week for the launch of A$AP Bari and A$AP Rocky's menswear label VLONE. The presentation featured non-models repping fresh camo numbers, graphic printed tees and jumpers, trackpants in every colour, including a rare red leather look, and ~worn~ workwear overalls.

The vibes were very street with a mini-skate ramp acting as part of the runway where shirts became optional. A$AP Rocky tried to out-do everyone/himself with a fi-ya flame jacket, and fashion bois Playboi Carti, Virgil Abloh and Young Jake were also in attendance.

VLONE is mostly A$AP Bari's baby, who's the label's resident creative director, and an all-round good guy. We asked him a few Qs about the brand on the night and here's some of the ground he covered…

On design:

"My interest is not really fashion. It's style and culture that interests me. Being from Harlem, style is a part of our DNA."

On the industry:

"My perspective is that it's a new day where people are making their own rules. We don't follow the conventions of the seasons or showrooms. We make our own rules. VLONE is about the youth. We play by our own rules. There's no glass ceiling… It's not about the internet, it's about the youth. Social media has been integral in us pushing out our visions and engaging with the VLONE community."

On the casting:

"I only work with my friends so that's who I cast in the show."

And what he'd like you to take away from the show:

"Live VLONE. Die VLONE." 

The VLONE pop-up store is open to the public until April 29 @ 801 Mateo, Unit C, Los Angeles.

Photos and Interview: Rafael Martinez