Nov 13, 2012 1:12PM

GIF Is Officially 2012's Word of The Year

And justice prevails.

According to the Oxford American Dictionaries, GIF is officially the word of the year! Finally this sacred art form, invented by CompuServe in 1987, is getting the recognition it is so deserving of.

GIF even beat YOLO in taking out the title of the word of the year. Cue Drake being all:

The dictionary defines GIF as "a lossless format for compressing image files" aka a thing of beauty and intrigue. The dictionary sits on the fence with its pronunciation, though, saying it can either be 'jif' or 'gif' which has computer enthusiasts up in arms over at Gizmodo.

"GIF, as in an acronym... Graphics Interchange Format. GIF. Graphics. GRAPHics. HARD G. We don't say 'Jraphics' that would be stupid. Who ever came up with the quote definition needs to have their head exploded Scanners style. Lossless? Really? Which planet are you pseudo-animating?," CyaniCs-IT types furiously.

AustinGuy2 bites back: "No, 'technically' only "JIF" is a correct pronunciation. This is the way the creators of the format defined it, and they are the final arbiter. Unfortunately, ignorance has lead to a hard-G pronunciation in common usage, which just sounds stupid to my ear (because it's *wrong*). Like saying "I'd like a gin martini" with a hard-G sound. Ugh. Please people, Jiff and Jay-Peg. That's the correct way to pronounce them. Stop doing it wrong."

Ingrid Kesa

Latest


Listen: SZA x Jill Scott 'Divinity'

The second track in one week!


Vapourisers Are Mainstream Now

Thanks, New York Times!


Azealia Banks Leaves Her Record Label

Gets to be a 'cool indie chick' now.


Gallery: Skye Parrott's Favourite Photos

Plus info on her NYC exhibition 'Kind of Water'.


Labels to Watch @ Berlin Fashion Week

Plus a special playlist for the occasion!


Tyra Banks Predicts The Future Of Beauty

Everyone will look like Beyonce (and use vaseline).


Maison Martin Margiela Artisanal AW14

Money, masks and scraps of vintage fabric.


Exclusive Stream: Sebastien Tellier 'L'Aventura'

A new album from our favourite j'adorable French man.


Snoop Dogg x Happy Socks

"A piece of Snoop Dogg we can take with us forever"


Marina Abramovic x Adidas

'Work Relation 2014'


Get The Chanel Haute Couture Hair Look

Tintin quiff meets 80s boyband hair.


Painting Removed From Exhibition Because Pubes

The reviews say it's "disgusting" and "pornographic".


Watch: Mac De Marco x Nardwuar

Thumbs up butts and coke mirrors.


Watch: Jessie Ware 'Tough Love'

Flower fields and laundromats.


Earl Sweatshirt Cancels Tour Dates Due To Exhaustion

"I am physically and mentally at the end of my rope."


Chanel Couture Fall 2014

Flip flops, Kendall Jenner and Le Corbuiser.


Collection Survey: MANIAMANIA 'Obscura' SS14

Featuring Julia Restoin Roitfeld.


Listen: Mario Kart 8 Rainbow Road Mashup

Attn: anyone who has or wants ADHD.


Interview: Angus & Julia Stone's Director Jessie Hill

On the Rick Rubin proteges, adapting novels and her film Mari Celeste.


Hear HAIM x A$AP Ferg 'My Song 5'

Released for the seventh anniversary!


Watch: Kenzo x Toilet Paper AW14 Campaign

A continuation of their David Lynch collab.


See Dior Couture Fall 2014

150,000 orchids, wearable sci-fi meets 18th century clothes.


That Potato Salad Guy's Made $20K Already

What have you done today?


Holy Men Love $waggy Watches

The self-appointed caliph of the Islamic State is the latest.


Reading List: Vibrator App Reviews

iMasturbate (and then say my friend downloaded it).