May 06, 2016 1:51PM

Go Deep Inside The Justin Bieber x VFiles NYC Pop-Up Store

Swag heaven.

Two years ago, if you uttered the word "Belieber" an image of some hectic teenybopper with braces who was wild AF about Biebs would probs come to mind. Now, Justin Bieber fans are everywhere and they are no longer confined to being under 16 — as evidenced by the steezy crowd who lined up outside the first ever Justin Bieber x VFiles pop-up store. 

Hypebeast boys in The Life Of Pablo merch had the line-up looking like it was Supreme drop day. The tour merch and exclusive VFiles pieces, designed with Fear of God's Jerry Lorenzo, carried hella Vetements and Yeezy vibes. Tan long-sleeves were complete with tiny/tasteful Bieber-themed text and #veryrare denim jackets had "PURPOSE" stapled on the back. The pieces in the store are vital for any VFiles fan or Belieber, and the union of these two names is preeetty much a match made in swag heaven. 

The Biebz himself also dropped in to try his own merch on becuase of course he did. 



A photo posted by VFILES (@vfiles) on



A photo posted by @rox_brown on


The Purpose pop-up is open May 4 & 5 @ VFiles — 12 Mercer St, New York. 

Photos & Text: Ava Nirui