May 06, 2014 2:09PM

Harmony Korine Directs Dior Addict Campaign

With photography by Ryan McGinley.

The new campaign for Dior Addict eau de Toilette is going to involve Harmony Korine, model Sasha Luss and a castle. Korine’s latest creative endeavour has him directing the video for the fragrance's (with notes of Sicilian mandarin, jasmine sambac, Tunisian neroli and vanilla, plus essence of sandalwood) new campaign. The photography comes courtesy of Ryan MicGinley, who’s pretty handy with a lens and shot Petra Collins, for our Oyster 104: Exposed issue!

Keep your eyes peeled for the official video's online drop. Considering it's being directed by the mind that gave us Spring Breakers and the David Blaine needle cringe-fest that was Supreme’s SS14 campaign, it's going to be epic and unexpected.
 

Photo: Ryan McGinley