Feb 13, 2013 5:13PM

Hermès Is Killing It

They reach record sales thanks to their $10,000 Birkin and Kelly bags.
Sneaky Sex and the City reference if I may.

French fashion house Hermès is officially big pimping as it reaches record sales. 2012 sales are up by 23%, equating to an annual revenue of $4.66 billion — and this is mostly thanks to an increase in sales of its Birkin and Kelly bags which cost an average of $10,000. Apparently a lot of people have 10G to drop on arm candy.

By limiting the supply of these bad boys (obtaining one involves being placed on a waiting list), Hermès has gained control over sales and created a strong demand for these signature pieces. Two new workshops opened in France last year just to keep up with the demand for the handmade bags which take 48-hours and a team of highly-trained fashion elves to create. As 50 Cent once said, "Your bitch cool, but where her Birkin bag at?"

Asia (excluding Japan) saw the largest demand for leather good sales, with an increase of 25%. Hermès have exceeded their own sales targets since 2007.

In other Hermès news, their collaboration with Comme des Garçons is now available to buy. The two have come together on a limited collection of six silk scarves which will no doubt fly out the door and find themselves worn by Kanye in no time. Check it out on OhLike now.

Via Bloomberg Business Week

Ingrid Kesa

Latest


Welcoming Andreja Pejic!

Andreja Pejic reveals she had sexual reassignment surgery earlier this year.


An Alternative To The Fifty Shades Of Grey Trailer

Because it's like 'Secretary' but less good.


Artist Reimagines Terry Richardson As Francis Bacon

Terryworld goes creepy-figurative.


Collection Survey: STRATEAS CARLUCCI

The winners of the Woolmark Prize Australian Regional Finals.


Nike SB Fit To Move Campaign

A new collection feat. our boy Alex Olson!


Mid-Week Music: SBTRKT x Ezra Koenig, Team Spirit, Basement Jaxx, BANKS and HTRK

Everything you should hear/see today, in one place.


Top 5: High School Subculture Documentaries

Riot grrl, rap, 80s punks, skate witches and Japanese parkour.


Beyonce Is Rosie The Riveter

A feminist is a female version of a hustler.


Diverse Emojis Are Here With iDiversicons

United colours of emoticon.


David Lynch Designs Yoga Wear

Supporting your 'Twin Peaks'.


Hear Diplo's Remix of Lorde's 'Tennis Court'

The 'Andre Agassi Reebok Pump Mix'.


Vagina Underwear Puts Your Insides on The Outside

Anatomically accurate and on-trend.


Facebook-Stalk People More Effectively Than Ever

With these three new developments!


New Kanye West Is Two Weeks Away

And his next album's coming out this Spring.


Splendour In The Grass: Survival Guide

What to wear, do and hear (via Shantan Wantan Ichiban!) this weekend.


FKA Twigs Directs & Stars In Lucki Eck$ Video

The track's produced by her too!


Friday Feed: Joaquin Phoenix's (Rotated) Forehead Edition

Plus Rainbow Brite, Ron Swanson & Siberian hell mouths.


Twitter Study Says Paris Hilton Is Smarter Than Oprah

But Leonardo DiCaprio is smarter-er.


Edward Snowden: NSA Workers Are Sharing All Your Nudes

More like N00ds surveillance agency.


Here's A 19-Year-Old Kanye West Freestyling

Because he stole in from the future.


Celebrity Fad Diets In Still Life

Strange eating habits made into #art.


Happy International Calendar Emoji Day

A joyous day we just invented…


Jamie xx Shares New James Blake Track

And one from John Talabot on BBC Radio 1.


Tinder Headshots Are A Thing

And other news from the online dating game.


Lana Del Rey Doesn't Want You Listening To Her Music, Thanks

"It's just for me… I don't want them to hear it and think about it."


Meet The Hairy Legs Club

A submissions Tumblr dedicated to girl fuzz.


Science: Weed Makes You Paranoid

'The fear' proven to be a real.


Watch: Lykke Li 'Gunshot'

Plus bonus twerking and bikers.