Aug 08, 2016 6:07PM

Introducing PET, A Ladies-Only Creative Platform By Cara Stricker & Madeline O'Moore

Stars.
Photography by Cara Stricker

Creative overachievers Cara Stricker and Madeline O'Moore work across music, production, coding, film, photography and writing, so it makes sense that their next project is maybe the most multidisciplinary thing we've ever heard of. The pair are launching a website and IRL event series that celebrates the work of female filmmakers, musicians and artists. The project is called PET Collective and it'll be a place for ladies to share and showcase art in a way that stimulates the senses and the mind.

Cara and Madeline have reached out people like Abbey Lee KershawJedda-Daisy Culley and more of their art idols to share work on the site and partake in live events. We caught up with Cara ahead of PET's site launch and inaugural music/art/performance showcase (on August 11) to chat about female curated spaces, inspiring women and life changing art. Get familiar below.

Lucy Jones: Can you describe what PET is in a sentence?
Cara Stricker: Female creative professionals that release film, music and art; showcasing their unique visions, both individually and collectively.

How did you and Madeline first meet?
We actually met via DROOL, a music visual album I co-released last year. She came on board to play keys for our shows in New York and LA. Ethan, from Terrible Records, was our cupid.

What prompted you to collaborate on PET?
When we met we quickly
realised our minds are similar, in the technology/producer sense. We moved fast from music, to production, to coding, to film and writing, and it became evident that our passion for working to support each other and our co-creatives was at the forefront of our minds. I mean, we are both aware how important it is to put your work into the world, as it can take a village to make any great project come to life. I'm lucky to be a part of this village.

Why do you think it's important to have female-dedicated spaces within the arts?
Fundamentally, it's not about exclusion of sexes but a chance to actually make a sustainable difference; to create films, music, exhibitions, showcases and mixed media material within a female
curation. [I'm] somewhat tired of the system, it's a perspective in the world that statistically tends to favour a male viewpoint. I hope to inspire more balance.


Artwork by Abbey Lee Kershaw

How would you describe your personal feminism right now? 
I'm not so into the feminist viewpoint but rather I hope to provide role models for younger women alongside creating opportunity to support these women. I have a lot of love for anyone putting expression, passion, support and unique vision first, without question, and being open and comfortable with their unique view of life, arts, body, sex and culture. The women [involved in PET] all embody and are committed to expressing and exploring this at the highest level.

Who is the most inspiring woman in your life?
Tricky question... My family and friends always.


Artwork by Jedda-Daisy Culley

The platform is centred around ongoing IRL performances, why do you think it's important to have a presence online and in real life?
At its core, it's a space to create/curate film, music and art, each of which exist across multiple mediums and [elicit] a different impact and experience. It's important to not be confined to one or any of these worlds and the fusion of these forms inspired this show's
curation. I wanted to give a stage to masters of unique visions, and connect them with their contemporaries in other mediums, to allow their expressions to come together for a heightened experience.

What piece of work or performance are you most excited about at the moment?
I just finished writing a short that is in pre-production and I cant wait to see it come to life! One of the best performances I've seen recently, that had a really strong impact on me, was Christine and the Queens. She was incredible!

How did you come across the women you've collaborated with for PET so far? 
Most of these women I've worked really closely with on projects that made the impossible happen. It seems to just happen organically — a project calls and the people who are right for it tend to just appear. It's a very natural process. Once we began looking into PET, it was really amazing to begin reaching out to artists we admire and haven't come across IRL. That's something I'm really excited to continue to explore.

Photography by Natalia Parsonson

If people take one thing away from the project what do you hope if would be?
To get to know the artists on the platform, and be inspired to keep working on their own projects. I hope they have a new experience and interaction that is foreign to them and a new outlook toward their process. Shake 'em up a bit. Leave them wanting more.

What artwork has had the most impact on you in your life, and why?
Film and interactive artwork.
Olafur Eliasson had a big impact on me at a young age, he continues to challenge your perspective with every piece. His way of telling a story in an exhibition always feels fresh. Most films I gravitate toward are similar, an unexpected perspective shift through story telling.

Words to live by? 
Wild, natural,
ardour, truth on the edge of uncertainty.

The pet.cool site launch and the first PET Presents event take place on Thursday August 11. For more information and to purchase tickets head here.

PS: Cara insists that you get your ears around this mix in preparation for the par-tay! Don't mind if we do.
Photos: Courtesy of the artists

Lucy Jones