Isabel Marant x H&M
Drops in-store this November.
H&M has relived Versace's greatest hits and collaborated with labels like Marni and Margiela on sell-out collections. The latest high end designer to take a dip into H&M's high street world is none other than the mastermind behind the love-it-or-hate-it wedge sneaker, Isabel Marant. The French designer, known for her fancy-bohemian aesthetic and socially acceptable pyjama dressing, will create a RTW capsule collection which will drop into 250 stores and online on 14 November. The H&M collaboration will also mark Isabel Marant's foray into menswear.
"I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude," she says.