As well as being the face of the new Samsung Galaxy 10.1 tablet, he also directs and stars in the campaign video. He begins by condensing his CV into a 30-second introduction, and is then featured managing and micro-managing every facet of his considerably complicated life, all care of the Galaxy 10. He diagnoses a medical condition, films a skateboard film and has a pillowfight with some hot girls, all in the time it takes to cook an egg. Even solving mathematical equations becomes easy! "How did he know?" queries perplexed guy A (who happens to be the most famous extra in the world). "He's James Franco," replies perplexed guy B. They are both in awe of his ingenuity.
In other news, James has also contributed to the world of t-shirts, designing a four-piece capsule collection for 7 for All Mankind, each printed with a selection of four of the 3000 Polaroids that he took while shooting the label's Fall campaign (he did Spring, too). The t-shirts feature his signature on the hem, which you can use to justify the $89 price tag.
Now to wait and see whether The Guy Who Does Everything can sell tablets and t-shirts.