Apr 29, 2011 12:00AM

Karl Lagerfeld For Magnum Ice Cream

Baptiste Giabiconi is good enough to eat.

Baptiste Giabiconi is Karl Lagerfeld's muse and right-hand man. He poses in Pirelli calendars with aplomb, struts Chanel runways like it's nobody's business and looks more than pretty next to Blake Lively. But now Lagerfeld has bestowed a peculiar honour on Giabiconi: he's sculpted him in chocolate. And not just any chocolate —for the young, comely, good enough to eat (in Lagerfeld's eyes, at least) French model, only the finest Belgium chocolate would suffice. 10.5 tonnes of the sweet stuff were used as part of the project —to make the chocolate bed (on which the cocoa-dusted Giabiconi, clad only in tighty whiteys, provocatively reclines), a chocolate chair, a chocolate lamp and, indeed, an entire chocolate hotel room.

Lagerfeld is increasingly becoming the king of endorsements and the kaiser of kitsch; his excuse for the project is to promote the three commercials he directed for Magnum Ice Cream (note the placement of the dessert stick in chocolate Giabiconi's hand). While Lagerfeld doesn't himself eat Magnums (presumably stemming from his fear of 'fat people'), his father was a milkman (ice cream is made with milk) and he loves the smell of chocolate (so much so that he would like to manufacture a chocolate-infused perfume). In defence of his Magnum-related ventures, Lagerfeld quipped in a press release yesterday, I made advertisements for Dom Perignon champagne, and I don't drink alcohol. I'm a dress designer and I don't wear dresses." Fair point, though we can't help but wonder whether being molded into a creepy, edible sculpture was part of Giabiconi's contract.

Oh, and in case you're curious as to what Giabiconi looks like in real life: here he is, posing with Karl in front of a wall of naked photos that Lagerfeld took of him.


 

Latest


Street Style Polaroids At Splendour 2014

Plus our favourite moments, overheards and artists.


Welcoming Andreja Pejic!

Andreja Pejic reveals she had sexual reassignment surgery earlier this year.


An Alternative To The Fifty Shades Of Grey Trailer

Because it's like 'Secretary' but less good.


Artist Reimagines Terry Richardson As Francis Bacon

Terryworld goes creepy-figurative.


Collection Survey: STRATEAS CARLUCCI

The winners of the Woolmark Prize Australian Regional Finals.


Nike SB Fit To Move Campaign

A new collection feat. our boy Alex Olson!


Mid-Week Music: SBTRKT x Ezra Koenig, Team Spirit, Basement Jaxx, BANKS and HTRK

Everything you should hear/see today, in one place.


Top 5: High School Subculture Documentaries

Riot grrl, rap, 80s punks, skate witches and Japanese parkour.


Beyonce Is Rosie The Riveter

A feminist is a female version of a hustler.


Diverse Emojis Are Here With iDiversicons

United colours of emoticon.


David Lynch Designs Yoga Wear

Supporting your 'Twin Peaks'.


Hear Diplo's Remix of Lorde's 'Tennis Court'

The 'Andre Agassi Reebok Pump Mix'.


Vagina Underwear Puts Your Insides on The Outside

Anatomically accurate and on-trend.


Facebook-Stalk People More Effectively Than Ever

With these three new developments!


New Kanye West Is Two Weeks Away

And his next album's coming out this Spring.


Splendour In The Grass: Survival Guide

What to wear, do and hear (via Shantan Wantan Ichiban!) this weekend.


FKA Twigs Directs & Stars In Lucki Eck$ Video

The track's produced by her too!


Friday Feed: Joaquin Phoenix's (Rotated) Forehead Edition

Plus Rainbow Brite, Ron Swanson & Siberian hell mouths.


Twitter Study Says Paris Hilton Is Smarter Than Oprah

But Leonardo DiCaprio is smarter-er.


Edward Snowden: NSA Workers Are Sharing All Your Nudes

More like N00ds surveillance agency.


Here's A 19-Year-Old Kanye West Freestyling

Because he stole in from the future.


Celebrity Fad Diets In Still Life

Strange eating habits made into #art.


Happy International Calendar Emoji Day

A joyous day we just invented…


Jamie xx Shares New James Blake Track

And one from John Talabot on BBC Radio 1.


Tinder Headshots Are A Thing

And other news from the online dating game.


Lana Del Rey Doesn't Want You Listening To Her Music, Thanks

"It's just for me… I don't want them to hear it and think about it."


Meet The Hairy Legs Club

A submissions Tumblr dedicated to girl fuzz.


Science: Weed Makes You Paranoid

'The fear' proven to be a real.


Watch: Lykke Li 'Gunshot'

Plus bonus twerking and bikers.