London Fashion Week Review & Runway Gallery: Burberry
This morning we went to visit the new Burberry store on Regent Street and were given a guided tour of the space and all of the luxuries it has on offer. The store was modelled on the Burberry website and brings together (as most things Burberry does, do) the virtual and the physical. Cut to this afternoon when we received an email from Christopher Bailey, as we entered the tent in Kensington Gardens. It was obviously a generic email but it was brilliant nonetheless:
Hi. So excited you are here! I’m delighted to let you know that you can follow our live social stream on your mobile before the show starts. Hope you enjoy it! Christopher.
Although, it was tempting to respond, the space itself was too distracting — first impressions of a Burberry show never disappoint because of sheer grandeur of the tent and also the front row people-watching. This season it was Dita Von Teese, Sir Jonathan Ive, Mario Testino, Alison Mosshart, and a variety of pop stars and sporting heroes — Anna Wintour had Andy Murry by her side, and there was also a member of the UK Olympic rowing team there. He actually brought his medals with him and, post-show, I saw him showing them to Dita. She was most impressed (that is not a euphemism).
Fashion-wise, this season Christopher Bailey took things to the next level. He found the perfect middle ground between the brand’s heritage (outerwear will always be the hero) and a shinier, brighter vision — quite literally. Metallic silk, metallic leather, plastic and satin were sent down the catwalk in hot pink, bronze, copper and turquoise. The best pieces were a gold, ruched swimsuit, a fuchsia box-shaped coat and a peacock blue feathered dress that Cara Delevingne looked very happy to be wearing. The satin pencil skirts and bustiers were also incredible, as was the finale — an army of models wearing metallic trench coats; they looked like the contents of a candy shop marching down the runway.