Feb 22, 2011 12:00AM

For the Love of the Blog

Cool bloggers + Tumblr + NYFW = 21st century fun!

These days, it seems like self-expression is more efficiently achieved through the infinite medium of the Internet than any other form. Regardless of the impending internet death, more and more people are finding a creative outlet in the form of blogging. Interests, inspirations, tastes and email addresses are all on display (as is ENDLESS cat paraphernalia); personalities now have the opportunity to go viral, for better or for worse. As a result, blogs are no longer associated with that weird gamer guy who posts videos of himself playing World of Warcraft, but rather with fashion/music/art-loving hipsters. 21st century win!

It's an understatement to suggest that these blogs, these cyber-self-expression portals, are now becoming extremely fashionable. Tumblr alone has over nine million users an attracts 47 million visitors per month. All this traffic makes Tumblr a perfect candidate to be used as a blank canvas for brands looking to increase their presence through visual mediums. Trawling through Tumblr, you'll find fashion blogs from Oscar De La Renta, Alexander McQueen, Kate Spade and Valentino - and that's just to name a few. Searching for 'fashion' in the Tumblr directory will leave you with enough deliciously desirable fashion blogs to have you coveting for eternity. Here are some of our favourites:

www.textbook.tumblr.com

www.theowlsarenotwhattheyseem.tumblr.com

www.becauseimaddicted.tumblr.com

www.whatiwore.tumblr.com

www.sarazucker.com

www.peacelovechanel.tumblr.com

www.purple-diary.com

www.fuckyeahmenswear.tumblr.com (one for the boys!)

www.theimpossiblecool.tumblr.com

Leading the fashionable charge and spurring the budding relationship between fashion and technology is Rich Tong, Tumblr's Fashion Director (yes, they have one). To propel Tumblr's movement towards the delectable world of fashion, Tong sent 20 of Tumblr's top fashion bloggers to document New York Fashion Week, with the aim of raising the profiles of their personal blogs and, on a larger scale, the entire Tumblr realm.. The bloggers were in for one helluva holiday, with complimentary flights and accommodation, meetings with designers and brand executives and VIP access to several of the NYFW fashion shows. Tough life.

PAMELA LOVE NYFW, SEEN ON THE OWLS ARE NOT AS THEY SEEM TUMBLR.

Excuse me while I go create a domain name.

Latest


WAR DANDY: Fabulous Fashion That LITERALLY Means War!

Chas Smith finally finds the "Fuck You Russia" he's been seeking.


Oyster Playlist: Topman Recommends

A world tour of bands you need to hear!


Copycat: Shop Sofia Coppola

Happy birthday, gurl!


See How Andy Warhol's Lost Files Were Recovered

Hacking the mainframe like it's 1985.


Lena Dunham's Most Memorable Quotes

A birthday tribute to a voice of a generation.


Listen: MIA Remixes 'Flawless'

Plus, watch her perform her new track on Seth Meyers.


Watch: First Aid Kit 'My Silver Lining'

Swedish sisters do Americana.


Stream I Saved Latin! — A Tribute to Wes Anderson

Featuring covers of classic film tracks by Nico, Cat Stevens and more.


Chanel Resort 15 In Dubai

Hookah pipes, petrol container bags and simulated palm trees.


The Events Leading Up To Solange & Jay Z's Fight

Non-famous friends, Rihanna's after party and jewellery shopping.


WAR DANDY: Fash Grenade!

Blindingly awesome tips from the trenches. First up — War Paint.


Exclusive Mix: Tincture

R&B, video games and 80s anime soundtracks.


Get Psyched For MIA's New Video

'Double Bubble Trouble' is being released later this week.


Watercolour Paintings Of Kimye's Vogue Cover Now Available

Which Academy Award-winner is responsible?


Watch: Shabazz Palaces x Kenzo SS14 Film

Written and directed by Kahlil Joseph.


Watch: Justin Bieber Look-Alike & Friends' Music Video

“We are, we are, we are The Plastics!”


Macaulay Culkin & Ryan Gosling Get Meta

United via the internet <3


Insane Footage Released Of Solange Attacking Jay Z

Beyonce stands there like "whatever."


Interview & Shoot: DMA's

Plus a playlist about bands on TV.


Meet The Model: Derya @ 62 Models

Shot by Harriet Were.


Exclusive: Emma Mulholland SS14/15 Preview

See the full collection shot by Byron Spencer backstage at MBFWA


Sydney Style Sterotypes: The Others

Train Station Luxe, Smart Casual Clubber, Super Kawaii and more.


Interview: Street Photographer Cheryl Dunn On New York, Her Idols And Photography In Flux

"The beauty of street photography is in the very small details."


The Best Of Pussy Riot On Twitter

Plus watch their conference at the Frieze Art Fair.


Watch: Eminem 'Headlights' Directed By Spike Lee

Still cleaning out his closet.


An Ode To Conchita

She done rise like a phoenix.


Fashion Week In A Crumbling Soviet City

Oyster correspondent War Dandy makes chic enemies in the Georgia Fashion Week front row.


Oyster Playlist: The Cairos

'Driving Songs'


Meet The Model: Maja @ Premier

Shot by Igor Termenon.


Oyster Fashion: 'Lavender Town' Shot By A.Chabros

Inspired by the Pokemon level.


Four Door's Guide To The Internet

Top 10 points of interest including cheese, LSD and Fleetwood Mac.


WAR DANDY: Making war a beautiful place.

Uncovering sartorial delights from flashpoints around the globe.