Oct 20, 2011 12:00AM

Lytro Comes Into Focus

A focus-free camera for US$399? Yes please.

So you know how with "point and shoot" cameras, you can't actually just point and shoot? How you have to make people stop what they're doing before you point, and then wait for the camera to focus before you shoot? Well, not with this new piece of technology, which looks less like a camera and more like an Apple monocle or a lipstick with an LCD screen. And the best bit? It's on US$399.

It is actually a camera, though - it's called the Lytro, and it's designed for the Facebook/Tumblr/Instagram generation. The Lytro takes a picture instantly with no need to focus, capturing all the information in its light field so that you can just snap the photo and then play with the focus later. You then get a digital photo that you can adjust in about a million different ways, so you can focus in (or out) on certain areas. You'll be able to sharpen different areas at the same time, and the option to blur bits out means you'll never have to abstain from posting those cool group shots of you and your friends on Facebook because your face sucks.

For all the photos you don't mind so much, you can plug the Lytro in via USB, press a button and share selected pictures on Facebook and other networks. More things we like about it are its simple design (with just two buttons and a slider for zooming), and the fact that its battery life makes it possible to fill up the entire 8GB with pictures on a single charge (take that, Apple!). That's about 350 pictures, so unless you're one of those annoying people who take hundreds of unflattering eating/drinking shots at parties then you can probably just leave it in your bag without having to charge it daily (if you are, then there's a 16GB model available for an extra $100).

And look at what pretty pictures it can make:

Lytro is now taking pre-orders for the camera, which will be available in early 2012.

Words: Hannah Ongley

www.lytro.com

Latest


Oyster #97: Lake Bell

Keeping it real.


Topshop/Topman Secret Show Street Style

A secret show at the Melbourne Laneway Festival.


Interview: August Street

Rachel Rutt stars in the Sydney label's AW12 lookbook.


Franco To Play Mapplethorpe

We know you've missed him.


Lover Flagship Store

Lover's new flagship store, opening in March.


Exclusive: Sara Phillips AW12 Lookbook

Quite literally using the Outback as inspiration.


Warhol Exhibition at the MMK

Latest exhibition centers around the artist's fascination with the media.


Exclusive: Maurie & Eve AW12 Campaign & Interview

"Tallulah Morton is the essence of youth — that girl is like an exotic animal."


Oyster #97: Myffed

Myf Shepherd shot by Colin Dodgson.


Exclusive: Kym Ellery's NYC Photo Diary Pt 1

The designer captures her G'Day USA trip for us.


M.I.A Has Been Arab Drifting and Cheerleading

M.I.A's two new videos are in juxtaposition musically and visually.


Pitchfork & MoMA PS1 Present 'From Scratch'

A five hour Nicolas Jaar performance to launch Clown & Sunset Aesthetics.


Interview: Parisian Street Society

If you dream about the perfect vintage Chanel bag, read on...


Interview: EMA

The Internet weirds me out a bit.


Irina Lazareanu, Alex James for Aubin & Wills

The Romanian model and Blur bass player front the Spring campaign.


Freja Beha Erichsen for Free People February

The Danish model stars in this month's lookbook.


Michael Miller's West Coast Hip Hop Book Launch

This weekend at Known Gallery in LA.


Rachel Rutt for Shakuhachi AW12

Photographed by Bec Parsons.


Australian Exclusive: Jeremy Scott x Adidas Originals AW12

See Charlotte Free in the campaign, plus socials from the Sydney launch.


Watch: Prada's Spring 2012 Video

Natasha Poly & co hang out at a gas station.


Andrej Pejic & Julia Nobis for Superfine SS12

Starring alongside Patricia Van Der Vliet in the 'Girls Will Be Boys' lookbook.


Alexandra Spencer for Stylestalker

The 4th and Bleeker model fronts the AW12 campaign.


Watch: Die Antwoord for T by Alexander Wang

The South African rave rappers star in the label's campaign & video.


Look Inside Francis Ford Coppola's Palazzo Margherita

Sofia even designed a room in her dad's new luxurious hotel.


Karla Spetic AW12 Lookbook

Pop art, leopard print and a pair of baby blue overalls.


Look Inside Daphne Guinness' Apartment

The beer heiress' NYC home is on the market for $14 million.


Frieze Art Fair's New York Debut

Louise Bourgeois, Dana Schutz & Ai Weiwei on an island.


Vice Presents Chateau Rdio at Beach Road Hotel

Win one of 300 double passes, and get a free 7-day Rdio trial.


Watch: Urban Outfitters Early Spring Catalogue 2012 Behind-The-Scenes

Bambi Northwood-Blyth and Hannah Holman run wild in Northern California.


Ryan McGinley for Bono's Label, Edun

The cult indie photographer shoots the label's Spring 2012 campaign.


Paris Versus New York Book Launch

Tomorrow night at The Standard in NYC.


Interview: Chet 'JR' White from Girls

Sometimes Twitter can be an odd and uncomfortable place.


Chloe Sevigny Fronts Tomboy Spring 2012 Campaign

See all the images plus a behind-the-scenes and teaser video.


Exclusive: Something Else x Maya Villiger

Designer Natalie Wood teams up with the Turned Out blogger on a virtual lookbook.


Elliot Ward-Fear AW12 Lookbook

Elliot Ward-Fear is back!


Oyster #97: The Flaming Lips

Plus listen to The Flaming Lips and Erykah Badu's new track 'Now I Understand'.


Ford Models New York FW12 Show Package

Featuring hieroglyphics, Bambi, Julia, Hanne & more.


Interview: The 2 Bears

"They're not bears! They're frauds!"