Oct 20, 2011 12:00AM

Lytro Comes Into Focus

A focus-free camera for US$399? Yes please.

So you know how with "point and shoot" cameras, you can't actually just point and shoot? How you have to make people stop what they're doing before you point, and then wait for the camera to focus before you shoot? Well, not with this new piece of technology, which looks less like a camera and more like an Apple monocle or a lipstick with an LCD screen. And the best bit? It's on US$399.

It is actually a camera, though - it's called the Lytro, and it's designed for the Facebook/Tumblr/Instagram generation. The Lytro takes a picture instantly with no need to focus, capturing all the information in its light field so that you can just snap the photo and then play with the focus later. You then get a digital photo that you can adjust in about a million different ways, so you can focus in (or out) on certain areas. You'll be able to sharpen different areas at the same time, and the option to blur bits out means you'll never have to abstain from posting those cool group shots of you and your friends on Facebook because your face sucks.

For all the photos you don't mind so much, you can plug the Lytro in via USB, press a button and share selected pictures on Facebook and other networks. More things we like about it are its simple design (with just two buttons and a slider for zooming), and the fact that its battery life makes it possible to fill up the entire 8GB with pictures on a single charge (take that, Apple!). That's about 350 pictures, so unless you're one of those annoying people who take hundreds of unflattering eating/drinking shots at parties then you can probably just leave it in your bag without having to charge it daily (if you are, then there's a 16GB model available for an extra $100).

And look at what pretty pictures it can make:

Lytro is now taking pre-orders for the camera, which will be available in early 2012.

Words: Hannah Ongley

www.lytro.com

Latest


LFW Diary: Day #1 & #2 Feat. Nasir Mazhar, Sibling & More

Getting up close and personal with SS15 in London town.


'XS' Shot by FEELTHEFUTURE In Oyster #105

From our 20th Anniversary 'Down Under' issue!


Indigenous Icon Bart Willoughby's Got Something To Say [Interview]

Talking to the award-winning musician for Oyster #105.


Kate Moss Stars In Gucci's 'The Jackie' Film

Chased by paps, just like in real life.


Marc Jacobs Gets Dystopian For Spring 15

Beats by Dre headphones, military looks and suburbia.


Betsey Johnson Wins Argument For Marriage Equality @ NYFW

With a queer pastel princess party.


Jimmy Kimmel Successfully Trolls Fashion Week Again

In a game of never have I ever NOT known everything about fashion.


Exclusive: POMS 'Flora' Resort 14 Lookbook

Push the little daisies and make 'em come up.


Moodboards: Celeste Tesoriero Spring 14

Jewellery for broken hearts.


Angus & Julia Stone's Farmhouse Show & Tell [Interview]

Hanging with Rick Rubin's protégés in Oyster #105.


Kanye West Reportedly Hospitalised In Australia

Suffering a migraine in Melbourne.


Vogue US Just Discovered Big Butts

And they cannot lie.


See Jeremy Scott's SS15 Show @ NYFW

She's just being Miley.


Male Birth Control Might Be Here As Soon As 2017

After successful studies on baboons.


Album That Changed My Life: Highasakite

Norweign indie pop angels with much love for Sigur Rós


Wrangler x Holly Ryan Collection

Bohemian dream collab, shot by Ryan Kenny.


We're Livestreaming Burberry's SS15 Show

It's like being front row, but more comfortable.


Emma Balfour Shot By Bowen Arico For Oyster #105

From Oyster's Down Under Issue.


Mid-Week Music: Petite Meller, Perfume Genius, SBTRKT & More

Exclusive remixes and excellent videos!


See Inside The Yeezus Pop Up Shop In Melbourne

South Yarra ain't comin' down.


See The First Looks From Alexander Wang For H&M

Not JUST made up of leggings and crop tops.


It's Official: God Loves Gays

This billboard in the Westboro Baptist Church's home town proves it.


Meet The Apple Watch & iPhone 6's

Shipping on 19 September.


Oyster Fashion: Ocean Blues' Shot By Gavriel Maynard

Part #1 of our adidas Originals By Rita Ora shoot from Oyster #105.


Backstage: Eckhaus Latta SS15 @ NYFW

Keepings things fresh in NYC.