Oct 20, 2011 12:00AM

Lytro Comes Into Focus

A focus-free camera for US$399? Yes please.

So you know how with "point and shoot" cameras, you can't actually just point and shoot? How you have to make people stop what they're doing before you point, and then wait for the camera to focus before you shoot? Well, not with this new piece of technology, which looks less like a camera and more like an Apple monocle or a lipstick with an LCD screen. And the best bit? It's on US$399.

It is actually a camera, though - it's called the Lytro, and it's designed for the Facebook/Tumblr/Instagram generation. The Lytro takes a picture instantly with no need to focus, capturing all the information in its light field so that you can just snap the photo and then play with the focus later. You then get a digital photo that you can adjust in about a million different ways, so you can focus in (or out) on certain areas. You'll be able to sharpen different areas at the same time, and the option to blur bits out means you'll never have to abstain from posting those cool group shots of you and your friends on Facebook because your face sucks.

For all the photos you don't mind so much, you can plug the Lytro in via USB, press a button and share selected pictures on Facebook and other networks. More things we like about it are its simple design (with just two buttons and a slider for zooming), and the fact that its battery life makes it possible to fill up the entire 8GB with pictures on a single charge (take that, Apple!). That's about 350 pictures, so unless you're one of those annoying people who take hundreds of unflattering eating/drinking shots at parties then you can probably just leave it in your bag without having to charge it daily (if you are, then there's a 16GB model available for an extra $100).

And look at what pretty pictures it can make:

Lytro is now taking pre-orders for the camera, which will be available in early 2012.

Words: Hannah Ongley

www.lytro.com

Latest


Balenciaga Resort 15

Sailing, ropes and raincoats.


Proenza Schouler's Debut Swimwear Line

The label releases a cheeky preview.


The New Rick Owens x Adidas Tech Runner Line Is Here

Monochrome tech vibes yield their best collab to date.


Rihanna Turns Down Grimes Song

UK Advertising Standards Authority turns down Rihanna's fragrance ad.


Watch: Tyler, The Creator On Larry King Now

On Jennifer Lawrence, being more than a rapper and girls with freckles.


Lana Del Rey Drops 'Ultraviolence', Dislikes Feminism

"Whenever people bring up feminism, I’m like, GOD."


WAR DANDY: The Rebel Fashion of Yemen

Yemen dreaming on a grey Kiev day.


John Waters Makes Fun Of Fashion

While hosting the CFDA Fashion Awards.


8 Beauty Essentials For The Winter Months

Fix up, look sharp this winter with a guide by OuterGold.


What To See @ The Sydney Film Festival

The Top 5 movies you should get tickets for NOW.


Astrid Anderson x Topman

Co-starring A$AP Ferg x velour.


See Lover's 'White Magick Part 3' Collection

White witches, apply within.


Watch: Da Mango For T By Alexander Wang

SNL's favourite male exotic dancer is back.


Instagram Morphs Into Photo Editing App

From mere filters to Photoshop-like functions.


Thistle Brown x Zara Mirkin x Lili Sumner

Shooting the designer's second collection.


The Film That Changed My Life: Desiree Akhavan

Director of Appropriate Behaviour <3's Muriel's Wedding.


Adult Swim Singles Are Back For 2014

See the schedule of new music.


Top 5: iOS 8 Updates

The (near) future!


Watch: Nirvana's Induction Into Rock And Roll Hall of Fame

Feat. speeches and performances from Joan Jett, Kim Gordon and Lorde.


Listen: Blood Orange's New Palo Alto Track

'April's Bathroom Bummer'


Rihanna Slays At CFDA

As do some other gals. See 'em here.


Watch: BANKS 'Drowning'

Directed by Mike Piscitelli and feat. an infinity of mirrors.


Kanye West Commissions Street Artist To Paint Naked Kim Portrait

The perfect wedding gift for a 'Perfect Bitch'.


Meet The Model: Evelina @ Clyne

Shot by James K Lowe.


Born In 94: Jemma Baines — Model Citizen

Shot by Andre Herrero in Oyster #104.


Watch: Dior Secret Garden III

The third chapter of the 'Secret Garden' campaign, shot at the Château de Versailles.


Cameron Frye's 'Ferris Bueller's' Crib Snapped Up For $1.06M

"It's very beautiful and very cold, and you're not allowed to touch anything."


Panic: The Teens Are Having Tinder Sex

The Melbourne Times is v concerned.