Jan 14, 2012 12:00AM

Mia Wasikowska is the New Face of Miu Miu

The Australian actress fronts the Spring campaign.

Australia's very own pixie dream girl, Alice in Wonderland star Mia Wasikowska, is the new face of Miu Miu for Spring 2012. Wasikowska replaces model Guinevere van Seenus who featured in the Resort campaign, and 15-year-old Hailee Steinfeld whose Fall 2011 ads caused controversy both because of her age (she was fourteen at the time), and also because she was photographed sitting on train tracks which, according to Britain's Advertising Standards Authority, suggested youth suicide leading to its removal in the UK. The Mia-Miu Miu pairing is a good one, and not just because their names sound cute together and there aren't any train tracks involved. The just-released campaign sees a return to Miu Miu's beautifully glossy studio shots, in which Wasikowska is snapped posing against a blindingly bright background while touting colourful accessories and wearing vintage-inspired floral prints. There's a pop art / Hawaiian shirt feel to the shots with their kitschy colour palette of neon yellow and fuschia pink.

Miu Miu has a knack for tapping into the selling power of actresses on the rise; in the past it's cast Vanessa Paradis, Selma Blair and Lindsay Lohan. Wasikowska is definitely a name (albeit one that is difficult to spell) worth watching.

www.miumiu.com

Latest


Models With Metal Mouths [Fashion]

Shot By Rene Vaile For Oyster #105


Petra Collins' Summer: A Personal Diary

Lake swimming, self care and Soho.


Head To 'Spring Bebe' At BAR DE THE In Sydney Tonight!

Get ready for good times! Feat. Graz


Keymoji Translates Your Texts Into Emojis

Using crowdsourced emoji combinations.


Did You Notice What Meadham Kirchhoff Used As Earrings This LFW?

PLUS, our fashion editor's top picks of the week!


Watch Oyster x Camper Part #2

And see our stomping, sneaker-inspired beach shoot.


Gucci SS15 Show Notes @ MFW

That 70s Gucci.


Backstage: Fashion East @ LFW

Featuring the SS15 collections of Ed Marler, Louise Alsop & Helen Lawrence.


Submit Your Banal Detrius To Nick Cave's Online Musuem

Random ephemera that kind of means something to you, wanted.


The Average Tumblr User Makes $80K Per Year

Money rules everything around them.


Facebook To Meet With LGBT Community Over 'Real Name' Rules

After forcing people to use their legal names on profiles.


LFW Diary: Day #4 & #5 Feat. Ryan Lo, Fashion East & More

Plus backstage images from Ryan Lo’s tropical paradise.


Watch The Bell Knox Documentary Series

The Duke adult film star on being outed and #pornstarproblems.


Ashish Repped Kim & Kanye @ LFW

As well as One Direction, Miley Cyrus and amyl.