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Four designer's names have been plucked from the hopefuls as the Vauxhaull Fashion Scout's 'Ones To Watch'.
The lucky few recipients of this up-and-comer's dream were Askh, Eudon Choi, David Longshaw and Florencia Kozuch. All four will unveil their showcase A/W 2010-11 collections at London Fashion Week's initiative for new talent.
Askh is the work of Ann Sofie Madsen and Katrine Hedegaard, and their designs lie in the space between ready-to-wear and couture creations. From Eudon Choi, you can expect a striking balance between elements of menswear and a more feminine silhouette. This silhouette finds a playful and avant-garde aesthetic under the eye of David Longshaw, who was influenced by his previous work with Alberta Ferretti and MaxMara. The creations by Florencia Kozuch are even more theatrical than her name, inspired by her native Buenos Aires.
All eyes will be on these new names; they are set to impress when they unveil their men's and women's collections at LFW.
Words by Nic Burdekin.
Labels: Alberta Ferretti, Ann Sofie Madsen, Askh, David Longshaw, Eudon Choi, Florencia Kozuch, Katrine Hedegaard, London Fashion Week, MaxMara, Vauxhall Fashion Scout
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