NYFW FW13: Hood By Air (Featuring A$AP Rocky)
See a gallery of their debut show and read our review of the Kanye-approved label.
Launched in 2006, Shayne Oliver's luxury street label Hood By Air started out with sweatshirts and tees. The New York-based brand has since gained cult-like status, now stocked on the shelves of Opening Ceremony and Colette.
With a slew of celebrity supporters including Mr. Style Himself (Kanye West), few have been able to miss Hood By Air's rise, especially after a HBA-emblazoned sweatshirt landed itself on the back of A$AP Rocky during his Coachella performance last year. Did we mention that the designer is only 24-years-old?
Hood By Air's debut show at NYFW well and truly exceeded all expectations that I had. Theophilus London, Waka Flocka and Nicola Formichetti all flanked the front row at Milk Studios, as performance artist boyChild kicked his laser light show into full gear. The artist also joined male models on the runway, where leather outerwear and neoprene were the order of the day. In a nod to Die Antwoord's Yo-landi Vi$$er, male models were made up with those distinctive braids and dilated contact lenses, which gave Oliver's street basics and wetsuit throwbacks a twist of rap-rave-Tumblr-cool.
The show's defining moment was a cameo by A$AP, who sauntered down the runway in a neoprene zip-up and drop-crotch pants, closing the FW13 presentation with a bang. And when it comes to fashion, A$AP knows what's up.
Photography: Dan Lecca via Hood By Air